Wednesday, September 08, 2010
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  1. Big FMCG sales come in small packages

    Category: Matching tags: Sales,Case Study,Brand,HUL,FMCG

    Big FMCG sales come in small packages LUX soap at Rs 10, Good Day biscuit packet at Rs 5, Nestea premix ice tea pack at Rs 2. These are some of the most popular offers in the consumer products market ...
    Thursday, 17 September 2009

  2. HAJMOLA - The brand and it's Branding Strategies

    Category: Matching tags: Dabur,Brand Strategies,Brand,Hajmola,Brand Story

    Born: 1978 History: Owned by home-grown consumer products company Dabur India Ltd. Status: Has more than 60% market share in the digestive products markets worth Rs150 crores Brand story: Hajmola, ...
    Wednesday, 01 July 2009

  3. MARUTI 800 - The legacy Brand

    Category: Matching tags: History of Maruti 800,Branding Strategies,Maruti 800,Brand

    ... the flagship brand is Maruti Suzuki India Ltd Status: Maruti 800 has a 4.5% share in India’s 1.5 million passenger car market and is no longer the car that sells the most in India. However, it was responsible ...
    Wednesday, 24 June 2009

  4. FAIR & LOVELY The Brand from HUL

    Category: Matching tags: Brand,HUL,Brand Story,Brand was born

    FAIR & LOVELY Born: 1978  History: The fairness cream brand was developed by Hindustan Lever Ltd (now Hindustan Unilever Ltd) in 1975.The product was then marketed nationally in 1978 Status: According ...
    Tuesday, 16 June 2009

  5. AMBASSADOR The classic Brand

    Category: Matching tags: History of Brands,Brand,Status,Brand Story,Case Study,Brand was born

    ... sturdy behemoth continues to thrive in smaller towns and is also popular with the minority wishing to make a “retro” statement in the cities Brand story: The car that won’t die has also become a brand ...
    Tuesday, 28 April 2009

  6. ONIDA The Brand and its Strategies

    Category: Matching tags: Brand,Case Study,Strategies followed by brands,Brand Story,Brand was born,Status

    Born: 1981 History: Owned by Mirc Electronics Ltd Status: The most recognizable home-grown brand in the highly competitive consumer electronics industry dominated by Korean chaebols such as LG and Samsung. ...
    Friday, 24 April 2009

  7. Rayomond The Brand and its Branding Strategy

    Category: Matching tags: Case Study,Brand Story,Brand,History of Brands,Status

    Status: Raymond produces more than 35 million metres of fabric and holds over 60% of the market share in the suit fabric market in India Brand story: In the early years, the brand started out with a chess ...
    Tuesday, 21 April 2009

  8. Brand LUX Case Study

    Category: Matching tags: Status,History of Brands,Brand,Brand Story,Brand was born,Case Study

    ... the premium soaps market valued at Rs6,000 crore Brand story: What is the common seductive link between Hollywood actor Paul Newman, Bollywood actors Shah Rukh Khan and Aishwarya Rai Bachchan and All ...
    Monday, 23 March 2009

  9. Brand Horlicks Case Study and Strategies

    Category: Matching tags: Brand,Status,Case Study,Brand was born,Brand Story

    Born: 1873, in the US History: Two Chicago, US-based brothers, James and William Horlick, first patented the malt-based milk drink as baby food.  the US
    Tuesday, 17 March 2009

  10. Case Study - Brand Amul The Taste of India

    Category: Matching tags: Brand,Brand Story,Brand was born,Strategies followed by brands,Status,Case Study

    ... the Amul brand today covers a range of dairy products—from chocolates to cheese and, of course, butter Brand story: If a brand’s value is to be judged by the ease with which it can be recalled, then Amul’s ...
    Saturday, 14 March 2009

  11. Brand Parle-G Case Study

    Category: Matching tags: Brand was born,Brand Story,Strategies followed by brands,Case Study,Brand,Status

    Born: 1939 History: Flagship brand of Parle Products Pvt. Ltd Status: Has a market share of 60% in the glucose biscuits category, worth about Rs2,000 crore Brand story: In the hit Bollywood movie Welcome, ...
    Tuesday, 10 March 2009

  12. Case Study Brand - Dettol

    Category: Matching tags: Strategies followed by brands,Brand,Status,Case Study,Brand Story,Brand was born

    Born: 1930, in the UK History: Owned by Reckitt Benckiser India Ltd Status: A legacy brand, it was launched in India in 1932. Dettol has become the generic name for the liquid antiseptic products category ...
    Thursday, 05 March 2009

  13. Case Study - Brand Lifebuoy

    Category: Matching tags: Brand was born,Strategies,Status,Brand Strategies,Brand,Case Study,Brand Story

    Born: 1895 History: Owned by Unilever Plc., the parent company of Hindustan Unilever Ltd Status: Has 18% market share in the bathing soaps category, worth Rs6,000 crore. Brand story: Lifebuoy landed on ...
    Tuesday, 03 March 2009

  14. Case Study - Brand Thums-Up

    Category: Matching tags: Case Study,Brand,Strategies followed by brands,Status,Brand Story

    Born: 1977 History: Launched in India by Parle Agro Pvt. Ltd. Now owned by Coca-Cola.
    Sunday, 01 March 2009

  15. Case study-Coca Cola

    Category: Matching tags: Brand Story,Status,Brand was born,Brand,Case Study,Strategies followed by brands

    Coca-Cola is, arguably, the world’s most recognized brand, although Google and Nokia will likely close in soon.And this 122 years old, it is definitely an iconic brand, defined for the purpose of this ...
    Saturday, 28 February 2009

  16. Making of No. 1 Private Life Insurer in India

    Category: Matching tags: ICICI,Brand,Marketing,Advertising Campaign

    ICICI Prudential is a case study in the role of marketing in reshaping an industry. It highlights how an industry where
    Sunday, 06 July 2008

  17. Successful Advertising Campaign

    Category: Matching tags: Pepsodent,Brand

    Brand: Pepsodent Agency: Lowe The Dishoom Dishoom success story  ...
    Friday, 04 July 2008

  18. Why is Brand Building Difficult

    Category: Matching tags: Brand,Brand Building Difficulties,Brand Building

    Why is Building Strong Brands so Difficult It is difficult to build a strong brand in today's environment. The brand builder can be inhibited by substantial pressures and barriers, both internal and ...
    Saturday, 31 May 2008

  19. Brand Positioning Strategies

    Category: Matching tags: Brand,Branding,Articles,Brand Positioning,Strategies

    ... attributes simultaneously. The price/ quality attribute dimension is commonly used for positioning the products.  A common approach is setting the brand apart from competitors on the basis of the specific ...
    Saturday, 31 May 2008
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