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What if you are highly commoditised not highly branded
Category: Matching tags: commodity continuum,Branding
After the commodity continuum article, I got many queries on what if you fall on the highly commodities continuum. Then what?Sunday, 12 July 2009 -
Brand Positioning - A Brand Building Concept
Category: Matching tags: Advertising Strategy,Sales Promotion,Positioning,Media Strategy,Branding
A brand position is the part of the brand identity and value proposition that is to be actively communicated to the target audience and that demonstrates an advantage over competing brands. Positioning ...Saturday, 31 May 2008 -
Brand Positioning Strategies
Category: Matching tags: Brand,Branding,Articles,Brand Positioning,Strategies
A product can be positioned based on 2 main platforms: The Consumer and The Competitor. When the positioning is on the basis of CONSUMER, the campaigns and messages are always targeted to the consumer ...Saturday, 31 May 2008
