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Small products need smart positioning - TATA nano
Category: Matching tags: TATA - Nano,Positioning,Strategy
Well it’s the all new TATA nano that has inspired me to get this here. For past few weeks I have seen nano ads telling “ Now you can…”. This tag inspires that every one today can buy a car at Rs. 1800 ...Friday, 10 April 2009 -
Brand Positioning - A Brand Building Concept
Category: Matching tags: Advertising Strategy,Sales Promotion,Positioning,Media Strategy,Branding
A brand position is the part of the brand identity and value proposition that is to be actively communicated to the target audience and that demonstrates an advantage over competing brands. Positioning ...Saturday, 31 May 2008