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Functional Strategies – Vertical Fit & Horizontal Fit
Functional Strategies This strategy is relatively a restricted plan which spells out the specific function, for the allocation of resources among different competing operations within the functional areas. This is…
Managerial Skills
What makes a good manager? Innate traits or acquired skills? Assuming that a manager is one who directs the activities of other persons and undertakes the responsibility for achievement of…
BENCH MARKING WONDERS in Sales Management
Wonders of Bench Markinng in Sales Management Even when you can widen the quality gap between you and your competitors to such an extent that people can easily notice the difference, there…
QUALITY is not a DIFFERENTIATOR – The worst products usually still serviceable
QUALITY is not a DIFFERENTIATOR – THE WORST PRODUCT S USUALLY STILL SERVICEABLE There used to be a time when quality could be used to differentiate brands because the gap…
What are the benefits of technology leadership for the brand
If you are fortunate enough to have technology leadership, there are many things you can do. Some of those are: 1.Use it to establish your brand If you have a…
Technology Leadership – A Differentiation Strategy
Technology Leadership is ether developed or bought. There are just two ways. Lets look at Google as example. Google is leading search engine in world, and for good reason: its…
