Big FMCG sales come in small packages
Big FMCG sales come in small packages LUX soap at Rs 10, Good Day biscuit packet at Rs 5, Nestea premix ice tea pack at Rs 2. These are some…
Tags: Sales
Tools used in sales force promotions
Here are many tools that are used in order to facilitate sales force promotion effectively. It is one of the most important part of trade promotion activities followed by various…
Sales Force Promotion
Sales promotion directed towards the sales people is referred to as sales force promotions.
Definition of Trade Promotion
Sales promotions can also be directed at members of the trade – wholesalers, distributors, and retailers. It is intended to stimulate demand in the short run and help push the…
Trade Schemes for Trade Promotion
Some of the Trade Schemes:Buy Cadbury’s products worth Rs.3000/- and get 30 any chocolates worth Rs.5 free.
Reasons for Growth of Sales Promotion
There are a number of reasons that are favorable to the growth of sales promotion: 1. Increasing Competition The air of change is gaining momentum after the introduction of economic…
Disadvantages of Sales Promotion
While sales promotion is a powerful and effective method to produce immediate short term positive results, it is not a cure for a bad product or bad advertising. In fact,…
Consumer Sales Promotion and Methods of Promotion
Price discounts or price-off deals: Price deals are probably the most commonly used promotional techniques.
Sampling Techniques
1.In-store sampling Lakme has in-store trail products. Since it in the cosmetics market it is very essential to provide samples, many stores in Mumbai from time to time have Lakme…