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Hypercompetition can kill your Brand

Hypercompetition can kill your Brand

Even companies who truly believe that differentiation is the only way to build a strong brand might end-up with brands that are not differentiated at all- and not from the… Read more »

Made in Russia – A brand differentiating strategy

Made in Russia – A brand differentiating strategy

Where product is made – Differentiation Strategy ! Mention Vodka, and what country comes to mind? Russia. That is the country people associate with vodka more than any other. One… Read more »

Design can help to launch a new brand

Design can help to launch a new brand

Design can help to launch a new brand If you are late into the market like Swatch, you can use a distinctive design as design can help to launch a… Read more »

Resistance to Change and how HR can fix it

Resistance to Change and how HR can fix it

Resistance to Change and how HR can fix it Think of a situation when we get transferred and have to shift our houses. How do we feel about it? What… Read more »

Strong Positioning can work for brands for ever

Strong Positioning can work for brands for ever

FIND A STRONG POSITION AND SIT ON IT In 1982, when Nestle (then known as Food Specialities Ltd.) considered launching Maggi instant noodles, the company had the option of choosing… Read more »

Hersey-Blanchard Situational Leadership Theory

Hersey-Blanchard Situational Leadership Theory

Your son has come to you with his holiday homework during vacation. You go through it and set his time table and lay down your expectations. After two weeks, you… Read more »

Design as a Brand Differentiation Strategy

Design as a Brand Differentiation Strategy

Designs can help to differentiate a commodity? Eighty per cent of the earth is covered with water, making it a widely available commodity. Granted, most of the water in earth… Read more »

Specialist a brand differentiating strategy

Specialist a brand differentiating strategy

Even diversified brands started out as specialists. This is going to knock your socks off. Some of the most diversified companies on the market today actually started out as specialists…. Read more »

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