Posts
- Re-branding your company for branding success
- Sponsoring Events To Build Your Brand
- Popular Questions asked at some premium business schools
- Strategic Fit The Concept
- Strategic Management Process
- Strategic Hierarchy
- Strategic intent
- Public Relations the Process
- Who needs public relations
- Corporate Bodies
- Public Relations in Crisis
- During Public Relations Crisis
- Advantages of Public Relations - PR
- Disadvantages of Public Relations
- Public Relations Tools - PR
- Strategic Alliance
- Media Principles How to reach your customers
- Media Analysis of Television and Newspaper
- Media Analysis of Radio and magazines
- Analysis of Outdoor Media
- Agency Procedure - Planning of Most Large Campaigns
- PR Process - Public Realtions
- SMS Advertising - Selling Made Smarter
- Media Plan - Making a Media Plan
- Welcome to drypen
- Defining Advertising Concept / Advertising Exposire Model
- Functioning of Advertising / Different functions of Advertising
- what is an Advertising campaign?
- Process of Setting Advertising Objectives
- Deciding on Advertising Budget
- Types of Advertisements
- Chosing Advertising Message
- Consumer Advertising - Customer Orientation
- Integrated marketing communications - IMC
- Integrated Marketing Communication in Practice - IMC
- Resistance to Integrated Marketing Communication - IMC
- What Is an Advertising Agency
- Four Types of Advertising Agencies
- Developing an Integrated marketing Communication Plan - IMC
- Communication Objective in Advertising
- Evaluating Advertising Effectiveness
- How Traditional Advertising is different from Internet Advertising
- Brand Loyalty - A Brand Bulding Concept
- Brand Image - The Image A Brand Caries
- Brand Relaunching - A Brand Buliding Concept
- Celebrity Endorsements - A Brand Building Concept
- Brand Positioning Strategies
- Brand Positioning - A Brand Building Concept
- Brand Essence - A Brand Building Concept
- Brand Identity - A Brand Building Concept
- Brand Association - A Brand Building Concept
- Brand Recall - A Brand Building Concept
- Brand Awareness - A Brand Building Concept
- Brand Equity - Understanding Brand Equity
- Why is Brand Building Difficult
- Brand Building Strategies
- Types of Brands
- Elements of a Brand
- Branding Concepts
- Brand Characteristics
- Role of Brands - What are brands for
- History of branding
- Segmentation Targeting and Positioning the apt Strategy
- Porter's Generic Strategies
- Porter's 5 Force Model
- SWOT Analysis - Strengths Weaknesses Opportunities Threats
- Product Life Cycle Introduction Growth Maturity Stage
- Marketing Mix
- Introduction to Media
- New Rural Media New Promotional Methods
- Customised Promotions and Contests
- Innovative Media aletrnative platforms for advertisers
- The Media Clutter
- Media Vehicles and Their Types
- Elements of Media
- Sampling Techniques
- Consumer Sales Promotion and Methods of Promotion
- Techniques of Sales Promotion
- Push Strategy for Sales Promotion
- Pull Strategy for Sales Promotion
- Disadvantages of Sales Promotion
- Advantages of Sales Promotion
- Reasons for Growth of Sales Promotion
- Characteristics of Sales Promotion
- Definition of Sales Promotion
- Trade Schemes for Trade Promotion
- Techniques of Trade Sales Promotion
- Definition of Trade Promotion
- Interview Types
- Tips for Group Discussion DOs and Donts
- Different Group Discussion Topics
- Traits Companies are looking for from MBA
- What is Group Discussion and its Importance
- Report Format
- Report Writing
- Summer Project An Opportunity to network
- Things one should know during summer project
- While facing problems during a summer project
- What’s Important for a Summer Project
- Introduction to Summer Projects
- The Group Discussion Process in an MBA Institute
- Forms of Advertising
- Few Definitions of Branding
- Media Mix
- Strategic Fit
- The Four Observations of an Extraordinary Executive
- Kingfisher Airlines Marketing HR Financial Strategies
- Brand Pyramid The Branding Concept
- Agency Structure of Advertising Agency
- The Growing Economies ( India )
- The Growing Economies (Russia)
- Porter's Diamond Theory
- The Media Brief SBI - State Bank of India
- The Growing Economies (China)
- Steps to Media Planning
- Scheduling Strategies for Advertising Campaigns
- Advertising exposure model
- Communication Effect Pyramid
- Advertisment Making Process
- Successful Advertising Campaign - Brand Pepsodent
- Making of No. 1 Private Life Insurer in India
- Advertising frameworks
- Brand Repositioning and Types of Brand Repositioning
- Drafting Media and Creative Strategy
- Agency Business Process
- Advertising Strategy
- Evaluation of Media
- The Ivory Story The Brand and its Positioning Strategies
- Indicators of an under-emphasis on Brand Building
- Advertising Objectives
- Selection of an advertising Agency
- People Meter
- Media Buying Process
- Media Buying Outfits
- Cost-Based-Method for evaluating Brand Equity
- Replacement Cost- Method for evaluating Brand Equity
- Market Value Method for Evaluating Brand Equity
- Market Share Equalization Method for evaluating Brand Equity
- Price Premium Method for Evaluating Brand Equity
- Brand Knowledge Method for Evaluating Brand Equity
- Attribute-oriented Approach for evaluating Brand Equity
- Rebranding-Tata Tea to be renamed
- Hierarchy-of-Effects Model
- The AIDA Model to convey communication objectives
- DAGMAR - Defining Advertising Goals for Measured Advertising Results
- Criticism with regard to DAGMAR model
- FCB Grid Model to convey communication objectives
- High involvement- think quadrant of FCB Grid
- High involvement- feel quadrant - FCB Grid
- Low involvement- think quadrant-FCB Grid
- The Product Life Cycle (PLC) and Strategies at different stages
- Low involvement- feel quadrant of FCB Grid
- The Five M of Advertising Mission Money Measurement
- Mission or Setting the Advertising Objectives
- MONEY- Five Ms of Advertising
- Message Generation - five Ms of Advertising
- The forth M - Media and fifth M Measurement of Advertising
- The 5 Ms Of Advertising With Respect To The Doodh Doodh Campaign
- Marketing mix Product,Price, Place, Promotion the 4ps of Marketing
- Choosing Among Major Media Types
- Emotional Marketing - To play the emotional tune is the necessity of today's marketing
- Sources of Media Information
- The 5 Ms Of Advertising With Respect To The Sundrop Campaign
- Importance of Marketing
- Evaluating Advertising Campaigns
- Pre Testing Advertising Campaigns
- Branding mistakes
- Pre-testing unfinished advertisements - Concept Testing - Focus Groups - Consumer Juries
- Interview Question -Tell me something about yourself
- Justify your decision to pursue the MBA programme
- Frequently Asked Questions in MBA Interviews
- Pre-Testing Finished Advertisements - Dummy vehicles - Readability tests - Theatre tests
- What is Copywriting
- Market opportunity analysis to determine attractiveness and probability of success
- Who needs copywriters
- Principles of Copywriting
- Writing strategy while using copywriting
- Major elements of copy for copywriting
- Establishing base for market segmentation
- Market segmentation process
- Branding your business Through Written Communication
- Targeting - Identifying potential market segment
- Difference Between Advertising and Sales Promotion
- Sales Force Promotion
- Tools used in sales force promotions
- Sales promotion budget and techniques used to allocate funds
- Evaluation of Sales Promotion Pre Testing Concurrent testing and Post-testing
- The Six Stages of Buyer Experience Cycle
- Case study-Coca Cola
- Case Study - Brand Thums-Up
- Case Study - Brand Lifebuoy
- Case Study Brand - Dettol
- Brand Parle-G Case Study
- Case Study - Brand Amul The Taste of India
- Brand Horlicks Case Study and Strategies
- Brand LUX Case Study
- The Rules of Branding and Brand Building
- Small products need smart positioning - TATA nano
- Consumers Profitability Model Customer Value Measurement
- Rayomond The Brand and its Branding Strategy
- ONIDA The Brand and its Strategies
- AMBASSADOR The classic Brand
- Evaluation of an Advertising Agency
- During Public Relations Crisis
- FAIR & LOVELY The Brand from HUL
- The Commodities Continuum for Brands and Commodities
- MARUTI 800 - The legacy Brand
- HAJMOLA - The brand and it's Branding Strategies
- Videocon's new Brand identity
- Guidelines on Advertisement, Promotion & Publicity of Insurance Companies, and insurance intermediaries
- Coca-Cola brings in new bottles
- 13 Leadership Competency Model Competencies
- What if you are highly commoditised not highly branded
- The importance of Marketing Management in Target markets
- Importance and proper utilization of Marketing strategies
- Aircel- A wonderful campaign story
- Brand Image and Punchlines that make brands communicate value
- Four Risks that are involved in a purchase
- Importance Of Advertisement For A Product
- Process of successful advertising plan
- Colgate ropes in Shah Rukh Khan as its new brand ambassador
- Big FMCG sales come in small packages
- Maruti to relaunch SX4 - Gears up for challenges
- Mastering customer centricity is the approach to be followed in today's world
- Testimonial Ads is the best way to convince consumers who are usually wary of commercials making promises
- BEGGING TO DIFFER - When differentiation is the only way out - Jack Trout
- The six thinking hats - Which hat do you wear?
- Times Internet is No. 1 in online media campaign
- Brand Performance on pressure - BIG BOSS PUTS HUL BRANDS ON ‘30-DAY NOTICE
- Nielsen Upper Middle and Rich (UMAR) – Provides a realistic picture of the affluent in Indian society today.
- The rise of the media and entertainment industry in India
- Coca-Cola - The world's biggest brand wants to connect with consumers on daily basis ( The strategic thought )
- Ogilvy - The group creative partner for Religare Enterprises
- Brand makeovers HUL , UTI, Videocon, Bajaj and more
- Big TV launches Joy of Ownership Campaign
- Brands SANS Frontiers - Overseas they change names, change packaging and overhaul communication and distribution strategies to conquer new markets.
- Online Customer – Evangelist Marketing - A Powerful tool of public Relationship
- Reliance Big TV banks on in store displays
- Advertisers’ tall claims under lens -Govt To Enforce Strict Ad Code On Food, Beverage Products From 2010
- HUL ad blitz to regain lost market share
- Latest marketing strategies followed by brands like shoppers stop and vodafone
- Aamir Khan tries his 'hand' at puppetry for Tata Sky ( New Advertising and Branding strategy from TATA SKY )
- Domino's Marketing Strategies - Says, Affordability is the key to survival in India market
- Public sector banks roll out the red carpet for MBAs
- Brand Reebok - Reebok Just Did It, Impossible is Nothing! ( Best Media Innovation )
- TV and Radio the strategy and the Radio Buzz
- Is Mahatma Gandhi the ultimate Brand ? - Gandhi and Mont Blanc ( Marketing Strategy )
- EAVs ( Equivalent Advertising Value ) when they stop making sense in Public relations
- Tiger Woods the brand ambassador for Accenture ( Woods and brand value for Accenture )
- Durex on facebook - an innovative way to grow awareness and reach customers
- Brand Nirma - How communication strategy changed with time for this detergent brand in India
- 3 idiots - Uses innovative marketing-Marketing Strategy
- Recent NIKE Campaign (OOH Outdoor Campaign)Grabs Attention worth US$ 114583
- Vicks Brand and it's Creative Positioning
- Aamir Khan lands biggest advertisiang deal
- BT-TAM most watched ads list
- The unique Selling Proposition and the FWMTF Syndrome ( Forget What Made Them Famous ) Syndrome
- Meaningless Slogans that few Brands Carry which is far from their Unique Selling Proposition – Nokia Connecting what?
- Hari Sadu is back for naukari.com ( Advertisement )
- Mc Dowells Online Marketing Campaign and its Social Corporate Responsibility initiative
- Glaxo Smith Kline ( GSK) - launched an innovative outdoor campaign for Horlicks ProHeight
- Aircel, partnering with World Wildlife Fund (WWF) India, has launched the 'Save Our Tigers' initiative ( Campaign )
- BRAND: Ministry of Tourism, India & The Incredible India’s Atithi Devo Bhavah Campaign ( Case Study )
- Meaningless Slogans that few Brands Carry which is far from their Unique Selling Proposition – Nike Just Do What?
- How Brands survive with Innovation and the essentials of a good invention
- NOKIA Strategies to get hold of lost market share with the latest product launch -Marketing Objectives, Channel, Target Audience and more ( Case Study Nokia )
- New thematic campaign from Pepsi the new baseline, Youngistaan ka Wow, An extension of its Youngistaan brand talk that was introduced in 2008
- In its high-voltage television commercial, HUL compared the superior washing powers of its brand Rin to Tide from the P&G
- RIN v/s Tide the latest HUL commercial that rocked advertising industry
- Yet another Beauty Ambassador for LUX the brand - Katrina Kaif
- Was the latest commercial from RIN - Two birds with one stone ( Tide Brand and Tide Naturals )
- Salman Khan has become the brand ambassador of the detergent brand - Wheel.
- What is Unique Selling Proposition? How brands fail to communicate it through meaningless slogans
- Videocon d2h ropes in Abhishek Bachchan, plans Rs 1 bn marketing push
- Brand Rasna and its marketing strategies
- The Criteria for a good differentiator -Relevance
- Business World - Avoid "Young Guy Baggage"
- How to build a Strong Brand what is the ID Branding Framework
- How brands use strong network ( Dabbawalas ) to promote their products and offerings - Promotional Strategies
- pricing strategies, pricing methods,pricing strategies in marketing,pricing models
- Brands like Tata photon + are touching new Adverting heights
- IPL and Brands - Are brands benefiting by advertising at IPL
- Latest Brand Strategy, Marketing Strategy Followed by Brand Kingfisher and the iconic jingle, 'Oo la la la'
- AXE Deodorants Axe Call Me Campaign and strategic communication challenges
- Application of Digital Signage – An approach to Out-of-Home ( OOH ) Advertising
- Vediocon and its new campaign for Videocon Mobile Phones
- Videocon and its new campaign for Videocon Mobile Phones
- Technology Leadership - A Differentiation Strategy
- What are the benefits of technology leadership for the brand
- Word of Mouth ( WOM ) works as a great consumer insight tool for understanding consumer behavior
- Consumer decision making process and Word of Mouth
- The value chain model / Michael Porter Value Chain model framework
- Understanding what Word of Mouth (WOM) is
- Harnessing word of mouth
- Double penetration with Voice SMS for Airtel
- Have a consistent Brand Personality. Do not be SCHIZOPHRENIC BRANDS
- Supporting your brand personality
- Apple's Brand image - What the Brand Iphone Ipad Imac and MacBook stand for
- MasterCard Japan asks youths to create their own definition of 'priceless'
- Dabur India soon to launch range of vitamin and mineral supplements - McCann bags creative mandate
- Brand Personality of Harley- Davidson – The Rebel’s Brand
- How do I Start a business?
- Maxus is L'Oreal's media agency
- Brand Levi Strauss announces new head of India business
- Snapshot of TV advertising during H1 '2010 Part 1
- Snapshot of TV advertising during H1 '2010 Part 2
- Brand News: Reckitt's to buy DUREX CONDOMS for $3.8 b
- Brand News: ESPN gets Bachchan to endorse Champions League T20
- Brand News: Coca-Cola appoints OgilvyAction to oversee shopper marketing biz
- Feasibility checklist for starting a business
- Entrepreneurship - What it takes to be an Entrepreneur
- Brand News: Shubhodip Pal moves out of Hewlett Packard (HP)
- Are you a potential entrepreneur? Test your self
- Personal Interview Worth reading for employees and MBA
- The World's Most Valuable Brands
- Are MBAs and biz schools to blame for recent eco crisis?
- Is Digital Media Crowded? Affecting ad networks
- Brand News - Zapak forays into social gaming, partners 6waves
- Google, Verizon strike deal on handling net traffic
- Brand News - Virgin mobile launches industry's first Music Unlimited service
- Brand News - Facebook advertisers boost spending 10 fold
- Brand News - Ignitee eyes 40% growth in 2010
- Brand News - Maxus gets V Narayanan as GM, Delhi
- What is Marketing Research?
- Why Do You Need Marketing Research?
- Top 10 Myths about Marketing Research
- What Are the Basic Types of Marketing Research?
- Brand News - Carlson Marketing enters India
- What is Brand karma ? is it as important as Brand Awareness
- CONVERSION MARKETING - What is it?
- Being a successful entrepreneur
- Domino's is back on the advertising circuit 'Khushiyon ki home delivery'
- What is a Social Entrepreneur?
- Brand News: Bharti Airtel bags BCCI sponsorship rights
- Brand Volkswagen's branding campaign continues
- TV entry strategy - Reliance Broadcast Network Ltd (RBNL)
- Brand News: Videocon in talks to sell 26% in telecom arm
- Brand News: Google, Skype must set up server in India: Govt
- Brands relation with its customer - A Consumer Insight
- Brand Identity - Between Brand Image and Brand Authenticity
- Indian Whisky Brands in TOP 10 largest selling spirit brands in the world - Officer's Choice Whisky,Bagpiper and McDowell No.1
- Word of Mouth (WOM) has re-emerged as an important Marketing Phenomenon
- Brand Re-launch Campaign for Bar One - Tagline Kaafi Hai
- Branding Strategies for Business
- A Creative Campaign for Creative Directors of ad agencies
- Consumer Segmentation insight
- Executing successful marketing segmentation process
- Historical brand, Indian Railways rolls out its first large-scale corporate campaign
- Got an MBA? What matters is from where
- A Brand Launches a Brand - Salman Khan launches limited range of Luxury Watches named after Being Human
- The five commandments of digital marketing
- Consumer engagement: From new media to TVCs
- Style-Conscious Woman and their Spending Behaviour
- Changed logo and redesigned packaging aim to bring about a unified new look in all the products under the Horlicks portfolio.
- How to get people like you - The Rules of Likeability
- What is Emotional Intelligence Quotient (EQ)
- Ten Habits of Emotionally Intelligent people
- Percept H wins the creative mandate for Carlsberg
- Value creation becomes more important than ever
- GOOGLE the coolest company to work for - The Nielsen Campus Track B-School Survey
- Indulgence - A Positioning Strategy for premium biscuits category - Escapist Advertising
- Building online customer relationship
- Handling resistance to change through Leadership and communication
- Rebranding of Bajaj - Removal of Bajaj Name from the brand Name
- Typical Questions That An Interviewer Would Ask
- Consistent consumer segmentation execution
- Why brands need to be at the forefront of social change
- Personality and behaviour: a matter of Hobson’s choice?
- Early involvement pays off as they provide foundation and give a direction
- Russia fertile ground for luxury brands
- Business Gyan from Entrepreneur Richard Branson
- Brand Salience - look at Apple in terms of the CBBE pyramid
- Brand Performance - How Apple has it in its DNA
- Who is an Intrapreneur? - Entrepreneurship
- Myths of Sales Management - Management’s First Responsibility is to Make the Numbers
- Myths of Sales Management - The Manager’s Job is to Have the Answers
- Myths of Sales Management - Quota is an Employee Management Tool
- Myths of Sales Management - Morale Will Improve When Sales Go Up
- Myths of Sales Management - Managers Should Put the Customer First
- Brand Imagery - How Apple as a Brand has it embedded
- Brand Judgements with context to Brand APPLE
- Brand Feelings reflected by Brand APPLE
- Brand Resonance - How Brand Apple has it
- QUALITY is not a DIFFERENTIATOR - The worst products usually still serviceable
- BENCH MARKING WONDERS in Sales Management
- Positive thinking improves performance of Managers
- BRAND is a LIVING MEMORY
- BRAND is A GENETIC PROGRAMME
- The power of brand names
- Failures in Brand Product Relationships
- Microsoft - The Nerd's BRAND
- Fedex Brand - Performance leadership as differentiator
- Differentiator for Brand Category Leadership
- Brand Dell - Catagory Sales leadership
- Brand BlackBerry Catagory Sales leadership Example
- Southwest Airlines - A strong Brand based on a low price
- Amazon.com - A strong Brand based on a low price
- BRAND UOB - United Overseas Bank - Catagory Sales leadership Strategy
- Time Leadership – Brand Building/ Brand Differentiating Strategy
- BRAND Goodyear - Market Leadership Strategy
- BRAND Heinz - Sales Leadership
- Why is where a product is made important?
- JK Cement signs Virender Sehwag as brand ambassador
- Paid Sabbaticals - A Retention tool?
- What Shiva & Indra tell us about the toxic byproducts of success
- Features of a good resume
- Skills of a Good Manager / What makes a good Manager
- Distinctive Competences - What is it
- The role of theory and history in management
- Get Comfortable with Collaboration
- 3 Don'ts of Persuasion - Management Tip
- Command Attention like an Executive
- Maintain Your Mentoring Relationship
- 3 Ways to Effectively Rally the Troops - Management Tip
- 4 Steps to Generating Your Next Breakthrough
- Basic managerial skills and roles for all
- Managerial Skills
- Good Presentation - Three steps
- Ensure your Social Media Presence
- Network with purpose a management tip
- Manage your anger with these12 steps by Redford Williams
- How consultants can make difference to your business
- A Realistic Description of Managerial Work
- Role of theory and history in management
- Stop Trying to Control the Customer Experience
- Strong Brand Name - How to Choose
- GROW Model - Coaching managers to improve performance
- Five Ways To Pull Yourself out of Workaholism
- Classical management perspective - Understanding Managers
- Behavioral Management Perspective -Understanding Managers
- Quantitative Management Perspective for Managers
- Integrating Perspectives for Managers
- Functional Strategies - Vertical Fit & Horizontal Fit
- How to invest in your career for better job prospects
- Changing Mass Media & Advertising
- Management Tip - Prepare Emerging Leaders for Top Jobs
- Management Tip - When You Don't Know What to Do, Act
- Management Tip - For This Year's Budget, Don't Rely on Last Year's Numbers
- Roles of Advertising Account Executive
- Mc Donald’s Marketing Mix - 4Ps of Marketing
- While Handling Teams - Management Tip
- Difference between Branding and Marketing
- Creating, Managing, Extending a Brand
- Customer service and branding
- What is Branding?
- Branding through LinkedIn - LinkedIn Branding
- How to brand your business using You Tube
- How to brand your business using Twitter
- Branding Through Social Media
- Mobile Application Branding
- Perceptual Mapping
- How to measure Brand Equity
- Poonam Pandey A Growing Sexy Brand
- Why use promotional items for your business?
- Segmentation based on Generation
- How to Create Online Advertisements?
- Starbucks Case Study & Starbucks Growth Strategies
- New Rule of Advertising
- Evaluation of Advertising Effectiveness
- How Digitalization has Changed the Traditional Advertising?
- Macro Positioning or Category related brand positioning
- Benefit Segmentation - Positioning by benefit
- Opposite Position a brand positioning strategy
- Product Line Positioning by Usage
- Specialist a brand differentiating strategy
- Design as a Brand Differentiation Strategy
- Hersey-Blanchard Situational Leadership Theory
- Design can help to launch a new brand
- Strong Positioning can work for brands for ever
- Resistance to Change and how HR can fix it
- Made in Russia - A brand differentiating strategy
- Business Branding
- Hypercompetition can kill your Brand
- What is Brand Management?
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