Category: Advertising

Posted on December 2, 2012 by | 0 Comments
The New Rule of Advertising – Authenticity and Not Exaggeration Do you know how precisely you can reach to your target customers? How about if you could track and control the buying habits of the consumers and target only the…
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Posted on November 27, 2012 by | 0 Comments
Evaluating Advertising Effectiveness In the world of cut-throat competition, merely having an appealing and professional advertisement is not enough to penetrate into the market and reach to the right target audience. Most of the advertising budget is spent on pre-testing…
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Posted on November 25, 2012 by | 0 Comments
How to Create Online Advertisements? Whether it is an online advertisement, brochures, direct mail, business cards, or conventional display ads, there are certain marketing principles that are universally applicable. Especially in the digital market, web users spend no more than…
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Posted on November 22, 2012 by | 0 Comments
How Digitalization has Changed the Traditional Advertising? Rapid technology advancement and online information has revolutionized the advertising scenario in recent years. With Internet becoming intrinsically important, the number active web users are increasing at a rapid pace. In addition to…
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Posted on June 27, 2012 by | 0 Comments
The Roles of Advertising Account Executive The advertising account executive is the key go-between for both the advertising agency and the client company. This individual is actively involved in soliciting the account, finalizing details of the contract, and working with…
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Posted on June 14, 2012 by | 0 Comments
Changing Media & Advertising   The influence of mass-media advertising has dramatically declined. DVDs Blue ray discs allow consumers to watch programs without commercials. The rise in popularity of Satellite dishes means consumers have a wider Varity of viewing choices. Using…
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Posted on December 7, 2010 by | 0 Comments
The agency won the business following a multi-agency pitch; the account size is pegged at around Rs 25 crore. After a pitch that was called earlier this year, Denmark-based global beer maker, Carlsberg has awarded its creative mandate to Percept…
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