Difference between Branding and Marketing
Difference between Branding and Marketing When consumers see an advertisement for a product that appeals to them, they often purchase the item because of how persuasive the advertisement was. When…
Author: Drypen
While Handling Teams – Management Tip
Each personals skills are unique – Management tip Each person is individual, has unique skill set for which he was ether hired or has evolved. These individuals when come together…
Mc Donald’s Marketing Mix – 4Ps of Marketing
Mc Donald’s Marketing Mix – 4Ps Product :- McDonald’s places considerable emphasis on developing a menu which customers want. Market research establishes exactly what this is. However, customers’ requirements change…
Roles of Advertising Account Executive
The Roles of Advertising Account Executive The advertising account executive is the key go-between for both the advertising agency and the client company. This individual is actively involved in soliciting…
Management Tip – For This Year’s Budget, Don’t Rely on Last Year’s Numbers
Management Tip – For This Year’s Budget, Don’t Rely on Last Year’s Numbers When developing a budget for the coming year, the previous year’s numbers loom large. Even if you…
Management Tip – When You Don’t Know What to Do, Act
Management Tip – When You Don’t Know What to Do, Act Most people prepare for the future by predicting what will happen and then acting accordingly. But what do you…
Management Tip – Prepare Emerging Leaders for Top Jobs
Management Tip – Prepare Emerging Leaders for Top Jobs One of the most difficult managerial transitions is moving from functional leader to enterprise leader. Preparing people for these top jobs…
Changing Mass Media & Advertising
Changing Media & Advertising The influence of mass-media advertising has dramatically declined. DVDs Blue ray discs allow consumers to watch programs without commercials. The rise in popularity of Satellite dishes…
How to invest in your career for better job prospects
Your Career Is Your Greatest Asset – Here’s how to invest in your career for better job prospects, professional satisfaction and a more secure financial future List your best accomplishments.…
Functional Strategies – Vertical Fit & Horizontal Fit
Functional Strategies This strategy is relatively a restricted plan which spells out the specific function, for the allocation of resources among different competing operations within the functional areas. This is…