Category: Case Studies

Posted on November 16, 2012 by | 0 Comments
How Starbucks created a new coffee culture – A Starbucks Case Study on Growth and Marketing Strategies How was it possible to convince ordinary Americans, who routinely open 3-pound “value” cans of coffee, shovel the grounds into a paper filter,…
Read more »

Posted on June 21, 2010 by | 0 Comments
Strategic communications challenge Voice SMS – Will the youth lap up, what illiterates rejected? Previously targeted at rural folk who can’t message. Didn’t have traction. Languishing. With multiple options like text sms/email/social media/blogs/status updates already available, would Voice SMS be…
Read more »

Posted on July 1, 2009 by | 0 Comments
Born: 1978 History: Owned by home-grown consumer products company Dabur India Ltd. Status: Has more than 60% market share in the digestive products markets worth Rs150 crores Brand story: Hajmola, one of the  strongest brands in Dabur’s portfolio, was launched…
Read more »

Posted on June 24, 2009 by | 0 Comments
MARUTI 800 Born: 1983 History: Launched as a joint venture between the Indian government and leading Japanese automobile company Suzuki Motor Co. The government eventually sold its stake to Suzuki. Now, the flagship brand is Maruti Suzuki India Ltd Status:…
Read more »

Posted on June 16, 2009 by | 0 Comments
FAIR & LOVELY Born: 1978  History: The fairness cream brand was developed by Hindustan Lever Ltd (now Hindustan Unilever Ltd) in 1975.The product was then marketed nationally in 1978 Status: According to industry estimates, Fair and Lovely holds 80% market…
Read more »