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What is Brand Management?

Posted on March 20, 2014 by Drypen | 0 Comments

What is brand management? The basic definition is the process of maintaining, improving, and upholding a brand so that the name is associated with positive results. But there is more…

Business Branding

Posted on March 20, 2014 by Drypen | 0 Comments

How to brand your Business? What is business branding? How to do it? Businesses stand a better chance of survival when they are recognized and respected brands within the market.…

Hypercompetition can kill your Brand

Posted on March 18, 2014 by Drypen | 1 Comment

Even companies who truly believe that differentiation is the only way to build a strong brand might end-up with brands that are not differentiated at all- and not from the…

Made in Russia – A brand differentiating strategy

Posted on March 12, 2014 by Drypen | 0 Comments

Where product is made – Differentiation Strategy ! Mention Vodka, and what country comes to mind? Russia. That is the country people associate with vodka more than any other. One…

Design can help to launch a new brand

Posted on March 8, 2014 by Drypen | 0 Comments

Design can help to launch a new brand If you are late into the market like Swatch, you can use a distinctive design as design can help to launch a…

Resistance to Change and how HR can fix it

Posted on March 4, 2014 by admin | 4 Comments

Resistance to Change and how HR can fix it Think of a situation when we get transferred and have to shift our houses. How do we feel about it? What…

Strong Positioning can work for brands for ever

Posted on March 4, 2014 by Drypen | 0 Comments

FIND A STRONG POSITION AND SIT ON IT In 1982, when Nestle (then known as Food Specialities Ltd.) considered launching Maggi instant noodles, the company had the option of choosing…

Hersey-Blanchard Situational Leadership Theory

Posted on February 27, 2014 by admin | 1 Comment

Your son has come to you with his holiday homework during vacation. You go through it and set his time table and lay down your expectations. After two weeks, you…

Design as a Brand Differentiation Strategy

Posted on February 22, 2014 by Drypen | 0 Comments

Eighty per cent of the earth is covered with water, making it a widely available commodity. Granted, most of the water in earth needs to be heavily purified and filtered…

Specialist a brand differentiating strategy

Posted on February 21, 2014 by Drypen | 0 Comments

Even diversified brands started out as specialists. This is going to knock your socks off. Some of the most diversified companies on the market today actually started out as specialists.…

Big FMCG sales come in small packages

HAJMOLA – The brand and it's Branding Strategies

MARUTI 800 – The legacy Brand

FAIR & LOVELY The Brand from HUL