Mc Donald’s Marketing Mix – 4Ps Product :- McDonald’s places considerable emphasis on developing a menu which customers want. Market research establishes exactly what this is. However, customers’ requirements change over time. In order to meet these changes, McDonald’s has…

To execute consistent segmentation is one of the most important part of segmentation process for the company, in turn your brand. By answering the following questions you can have successful execution of segmentation process. Consistent Consumer Segmentation Execution What is your current…

 MUMBAI: Consumer electronics major Videocon has roped in Bollywood actor Abhishek Bachchan as brand ambassador and earmarked Rs 1 billion towards marketing of its direct-to-home (DTH) service, d2h. Bachchan forms an important piece of this marketing push as Videocon d2h…

In a bid to raise awareness about the declining number of tigers, Aircel, partnering with World Wildlife Fund (WWF) India, has launched the ‘Save Our Tigers’ initiative. The campaign, a little over a week old, has already created quite a…

Can the Mahatma be used as a marketing machine? Sitting at the headquarters of Mont Blanc at Hamburg, Germany it must have seemed like a good idea. Like most other luxury companies, the manufacturer of expensive pens is keen to increase…

The marketing management realizes the characteristics and other variables of each group. They are geographical location, demographic, customer behavior pattern and need. Like a group of people can be recognized who can be less price sensitive, purchases often and are…