Maxus is L’Oreal’s media agency

MUMBAI: Maxus has bagged the media duties of L’Oreal India following a multi-agency pitch that also included incumbent agency Lodestar, Madison and ZenithOptimedia.

According to industry sources, the size of the account is estimated to be in the region of Rs 1.3-1.5 billion.

As part of its new mandate, Maxus will handle the print, television and radio media spends for the company while Lodestar UM will continue to handle the digital medium.