Snapshot of TV advertising during H1 2010
Key Findings:
1) 36 per cent rise in TV ad volumes during H1 2010 compared to H1 2009.
2) ‘Food & beverages’ was the top sector in TV advertising during H1 2010.
3) ‘Toilet soaps’ category had the maximum TV ad volumes during H1 2010.
4) ‘HUL’ rules in overall TV advertising during H1 2010.
Volume growth of TV advertising during H1 2010
1) 36 per cent growth in TV advertising during first half of 2010 compared to same period in 2009.
Share of sectors in TV advertising
2) During H1 2010, 60 per cent contribution by the top 10 sectors in overall TV advertising. ‘Food & beverages’ with 15 per cent share was the top sector followed by ‘personal care/personal hygiene’ and ‘services’ with 12 per cent and 6 per cent share respectively during H1 2010.
Contribution of top categories in TV advertising
1) ‘Toilet soaps’, ‘social advertisements’ and ‘aerated soft drink’ had occupied the top three positions among the top 10 categories in TV advertising during H1 2010.Top 10 categories had maximum of two categories from ‘food & beverages’ sector during H1 2010.
Top advertisers on TV during H1’2010
1) ‘Hindustan Unilever Ltd’, ‘Reckitt Benckiser (India) Ltd’ and ‘Coca Cola India Ltd’ were the top three advertisers in TV advertising during H1’2010.
Share of national vs regional channels during H1’2010
1) During H1’2010, TV advertising on regional and national channels was in the ratio of 52:48.
