Snapshot of TV advertising during H1 2010 – Part 2
Key Findings:
F&B
1) TV advertising of ‘Food & Beverages’ sector up by 27 per cent during H1 ‘2010 compared to H1 ‘2009.
2) ‘Aerated Soft Drinks’ category had the maximum share of ‘Food & Beverages’ sector TV ad pie during H1 ‘2010.
3) ‘Coca Cola India Ltd’ was the top advertiser under ‘Food & Beverages’ sector on TV during H1 ‘2010.
Personal Care/Personal Hygiene
1) 55 per cent rise in TV ad volumes of ‘Personal Care/Personal Hygiene’ sector during Jan-Jun ’10 compared to Jan-Jun ’09.
2) ‘Toilet Soaps’ category led the advertising of ‘Personal Care/Personal Hygiene’ sector on TV during Jan-Jun ’10.
3) ‘HUL’ had the highest share among all the advertisers of ‘Food & Beverages’ sector on TV during Jan-Jun ’10.
Personal Care/Personal Hygiene
1) 55 per cent rise in TV ad volumes of ‘Personal Care/Personal Hygiene’ sector during Jan-Jun ’10 compared to Jan-Jun ’09.
2) ‘Toilet Soaps’ category led the advertising of ‘Personal Care/Personal Hygiene’ sector on TV during Jan-Jun ’10.
3) ‘HUL’ had the highest share among all the advertisers of ‘Food & Beverages’ sector on TV during Jan-Jun ’10.
Snippets of Top three Sectors on TV
Volume growth Growth of F&B sector on TV during H1 ‘2010
1) ‘Food & Beverages’ sector recorded growth of 27 per cent in its TV ad volumes during Jan-Jun ‘2010 compared to Jan-Jun ‘2009.
Share of F&B categories on TV during H1’2010
1) Top 10 categories share aggregates to 74 per cent of overall advertising share of ‘Food & Beverages’ sector on TV during Jan-Jun ‘2010.
2) ‘Aerated Soft Drink’ had the highest share i.e. 22 per cent of ‘F&B’ TV ad pie followed by ‘Milk & Beverages’ and ‘Chocolates’ categories with 11 per cent and 7 per cent share respectively during H1 ‘2010.
Top Advertisers of F&B sector on TV during H1’2010
1) During Jan-Jun ‘2010, top 10 advertisers contributed for 69 per cent of overall ‘Food & Beverages’ advertising on TV.
2) ‘Coca Cola India Ltd’ ,’Pepsi Co’ and ‘Cadburys India Ltd’ were the top three advertisers of ‘Food & Beverages’ sector on TV during H1 ‘2010.
Volume Growth of Personal Care/Personal Hygiene sector on TV
1) During Jan-Jun ’10, ‘Personal Care/Personal Hygiene sector has seen growth of 55 per cent in its TV ad volumes compared to same period in Jan-Jun ’09.
Share of Personal Care/Personal Hygiene categories on TV during Jan-Jun ‘2010
1) ‘Toilet Soaps’ category with 37 per cent share led the advertising of ‘Personal Care/Personal Hygiene’ sector on TV. ‘Tooth Pastes’ and ‘Fairness Creams’ category were at 2nd and 3rd place with 13 per cent and 11 per cent share respectively during H1 ‘2010.
2) Top 10 categories accounted for 89 per cent share of overall advertising of ‘Personal Care/Personal Hygiene’ sector on TV during Jan-Jun ‘2010.
Top Advertisers of Personal Care/Personal Hygiene sector on TV
1) ‘Hindustan Unilever Ltd’ had the highest share i.e. 28 per cent of ‘Personal Care/Personal Hygiene’ sector TV ad pie followed by ‘Reckitt Benckiser (India) Ltd’ and ‘Colgate Palmolive India Ltd’ with 11 per cent and 9 per cent share respectively during H1’2010.
2) Top 10 advertisers of ‘Personal Care/Personal Hygiene’ sector contributed 85 per cent share on TV during Jan-Jun ’10.
Volume Growth of Services sector on TV during H1 ‘2010
1) ‘Services’ sector has seen growth of 48 per cent in its TV ad volumes during H1 ‘2010 compared to H1 ‘2009.
Share of categories under Services sector on TV during H1 ‘2010
1) ‘DTH Service Providers’ with 32 per cent share was the number one category of ‘Services’ sector on TV during H1 ‘2010. ‘Properties/Real Estates’ and ‘Internet Service-General’ followed at 2nd and 3rd place with 15 per cent and 11 per cent share respectively.
2) Top 10 categories contributed for 89 per cent share of ‘Services’ sector TV ad pie during H1 ‘2010.
Top Advertisers of Services sector on TV
1) During H1 ‘2010, Top 10 advertisers accounted for 39 per cent of overall advertising share of ‘Services’ sector on TV. ‘Sun Direct TV Pvt Ltd’, ‘Tata Sky Ltd’ and ‘Dish TV India Ltd’ were the top three advertisers of ‘Services’ sector on TV during H1 ‘2010.
