Evaluation of an Advertising Agency
The process of agency evaluation involves regular assessment of two aspects of performance area – financial and qualitative. The financial assessment focuses on how the agency conducts its business to…
Author: Drypen
AMBASSADOR The classic Brand
Born: 1957 History: Owned by the C K Birla-managed Hindustan Motors Ltd. The first Ambassador car, modelled after the Morris Minor, rolled off the assembly line as the first truly…
ONIDA The Brand and its Strategies
Born: 1981 History: Owned by Mirc Electronics Ltd Status: The most recognizable home-grown brand in the highly competitive consumer electronics industry dominated by Korean chaebols such as LG and Samsung.…
Rayomond The Brand and its Branding Strategy
Status: Raymond produces more than 35 million metres of fabric and holds over 60% of the market share in the suit fabric market in India Brand story: In the early…
Consumers Profitability Model Customer Value Measurement
Consumers profitability is some thing that keeps bothering brands. Companies try to acquire the most profitable customer so that hey have better profits. after all profit is what they want.…
Small products need smart positioning – TATA nano
Well it’s the all new TATA nano that has inspired me to get this here. For past few weeks I have seen nano ads telling “ Now you can…”. This…
The Rules of Branding and Brand Building
“Ah ! The rules apply to only big brands. I am a small business. These rules don’t apply to me.”
Brand LUX Case Study
Born: 1929, in India, as a bathing soap History: Owned by global consumer products giant Unilever Plc., the parent company of Hindustan Unilever Ltd (HUL) Status: Enjoys more than 17%…
Brand Horlicks Case Study and Strategies
Born: 1873, in the USHistory: Two Chicago, US-based brothers, James and William Horlick, first patented the malt-based milk drink as baby food. the US
Case Study – Brand Amul The Taste of India
AMUL- The Taste of IndiaBorn: 1946, christened in 1955n 1955 History: Originally marketed by the Kaira District Cooperative Milk Producers’ Union, Anand, it was taken over by the Gujarat Cooperative…