Different Group Discussion Topics
Topics that are given in a GD might just be out of the world too. You might sit and wonder how can this be a topic? for example: Should…
Author: Drypen
Tips for Group Discussion DOs and Donts
Here are few GD tips that may help you Group strength is usually 8 to 12 members When the group discussion topic is given if you do not hear proper…
Interview Types
Interviews are of different types and any of these could be format of an MBA institute. Patterned Interviews: Highly structured, systematic. Same questions asked to each candidate in order to…
Definition of Trade Promotion
Sales promotions can also be directed at members of the trade – wholesalers, distributors, and retailers. It is intended to stimulate demand in the short run and help push the…
Techniques of Trade Sales Promotion
Off-Invoice Allowances Here marketers allow wholesalers and retailers to deduct a set amount from the invoice they receive for merchandise.
Trade Schemes for Trade Promotion
Some of the Trade Schemes:Buy Cadbury’s products worth Rs.3000/- and get 30 any chocolates worth Rs.5 free.
Definition of Sales Promotion
Sales promotion refers to many kinds of incentives and techniques directed towards consumers and traders with the intention to produce immediate or short-term sales effects. DEFINITION OF SALES PROMOTION “Sales…
Characteristics of Sales Promotion
Writing about sales promotion tools, Prof. Philip Kotler observes – “they have 3 distinctive characteristics.” Communication: They gain attention and usually provide information that may lead the customer to…
Reasons for Growth of Sales Promotion
There are a number of reasons that are favorable to the growth of sales promotion: 1. Increasing Competition The air of change is gaining momentum after the introduction of economic…
Advantages of Sales Promotion
Sales promotions have a significant effect on the behaviour of consumers and trades people. Such promotions can bring in more profits for the manufacturers because they permit price discrimination.