Disadvantages of Sales Promotion
While sales promotion is a powerful and effective method to produce immediate short term positive results, it is not a cure for a bad product or bad advertising. In fact,…
Author: Drypen
Pull Strategy for Sales Promotion
Sales promotion decisions are significantly affected by whether the company decides to do “pull or push strategies” to accomplish its objectives. Such a decision may require a little or a…
Push Strategy for Sales Promotion
If a firm decides to use push strategy, its efforts are directed at resellers and the manufacturer becomes very dependent on their personal selling abilities and efforts.
Techniques of Sales Promotion
Sales promotions directed at the end-user, whether by the manufacturer or the retailer, are called consumer sales promotions. Manufacturer announced promotions to consumers are based on
Consumer Sales Promotion and Methods of Promotion
Price discounts or price-off deals: Price deals are probably the most commonly used promotional techniques.
Sampling Techniques
1.In-store sampling Lakme has in-store trail products. Since it in the cosmetics market it is very essential to provide samples, many stores in Mumbai from time to time have Lakme…
Elements of Media
Evaluation of a particular medium for inclusion in a campaign rests upon what it contributes to the cumulative effect. Any medium comprises of 4 elements.
Media Vehicles and Their Types
Deciding to include advertising in the communication mix process is a relatively easy decision compared to deciding which media and media vehicle (for example which magazine or which cancel on…
The Media Clutter
Amongst the sea of communication channels hitting the consumer constantly, the actual message usually gets lost. Many a times, the possibility of the right message reaching the right target is…
Innovative Media aletrnative platforms for advertisers
Innovative media focuses on alternative platforms of which open up new avenues for advertisers. As technological breakthroughs facilitate better modes of communication, the emergence of new media has enhanced reach…