Customised Promotions and Contests
Everybody runs contests. But are these contests really effective? How many people do they reach? How many people respond? How many people actually remember to fill up a postcard, or…
Author: Drypen
New Rural Media New Promotional Methods
In addition to the conventional media vehicles, a lot of innovative mediums are used in rural advertising and marketing. Some of the most striking ones are:
Introduction to Media
One of the challenges faced by marketers in markets is inadequate awareness about brands, product and its usage. It is observed that low awareness level leads to
Marketing Mix
Marketing mix (Product,Price, Place, Promotion) When marketing their products firms need to create a successful mix of: 1) The right product 2) Sold at the right price 3) In the right…
Product Life Cycle Introduction Growth Maturity Stage
Another approach to examine product mix is by looking at different stages of products life cycle. Every product introduced has a specific life span. This life span is divided into…
SWOT Analysis – Strengths Weaknesses Opportunities Threats
SWOT analysis ( TOWS Matrix ) is a simple framework for generating strategic alternatives from a situation analysis. It is applicable to either the corporate level or the business unit level and…
Porter's 5 Force Model
Porters fives forces model is an excellent model to use to analyse a particular environment of an industry. So for example, if we were entering the PC industry, we would…
Porter's Generic Strategies
The article focuses on the main aspects of Porter’s generic strategies / porter’s generic forces. The three generic strategies of cost leadership, differentiation, and focus are discussed along with the…
Segmentation Targeting and Positioning the apt Strategy
The strategic marketing planning process flows from a mission and vision statement to the selection of target markets, and the formulation of specific marketing mix and positioning objective for each…
History of branding
Buildings age and become dilapidated Machines wear out People die But what live on are Brands