Types of Advertisements
Consumer Advertising These are basically nothing but product or service advertisements directed towards the consumer or the customer as such. Such advertisements can be in the form of national or…
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Deciding on Advertising Budget
Advertising has a carryover effect that lasts beyond the current period. Although advertising is treated as a current expense, part of it is really an investment that builds up an…
Process of Setting Advertising Objectives
The advertising objectives must flow from prior decisions on target market, market positioning, and marketing mix. Informative advertising: It is heavily used in the pioneering stage of a product category,…
what is an Advertising campaign?
Advertising campaign can be defined as the correlation and combination of an advertisement and related efforts in respect of a product or service, during a particular period of time, and…
Functioning of Advertising / Different functions of Advertising
As a form of mass communication, advertising delivers relevant messages to target audiences and by changing mental states, it can perform a number of functions. Advertising moves consumers from being…
Defining Advertising Concept / Advertising Exposire Model
The American Marketing Association defines advertising as “Advertising is defined as any paid form of non-personal communication about an organization, product, service, or idea by an identified sponsor.” Advertising agencies:…
Welcome to drypen
Drypen, the best place for marketing resource, branding information, media content, strategic management artilces, sales promotion, branding articles, public relations information is an effort to make sure that the concepts…
Media Plan – Making a Media Plan
MEDIA PLAN – CONCEPTS The place to start is, understanding media language. Some terms apply to all media; some apply only to broadcast or print.
SMS Advertising – Selling Made Smarter
A significant addition to the increasing list of communication carriers, is that of SMS, Short Messaging Service. SMS has become the fastest, easiest and the most convenient way to communicate…
PR Process – Public Realtions
Establishing an public relations program on behalf of a business or industry, or a professional group, involves a series of steps that, although subject to some variation in differing situations,…