Agency Procedure – Planning of Most Large Campaigns
The various stages through which a media plan evolves within an agency are quite complex. They will vary from agency to agency, and within agencies, from account to account. The…
Author: Drypen
Analysis of Outdoor Media
Media Type: Outdoor
Media Analysis of Radio and magazines
This article Compares Radio and Magaziens as media of communication.
Media Analysis of Television and Newspaper
In addition to deciding upon the content, style and tone of the advertising message, the media through which the message will be communicated to the target audience must also be…
Media Principles How to reach your customers
How to use reach and frequency in order to reach your prospect customer. You need to take care of following things.
Strategic Alliance
An agreement between two or more organizations to cooperate in a specific business activity, so that they benefit from each others strengths, and gains competitive advantage. The formation of strategic…
Public Relations Tools – PR
PRINT MEDIA Most of the efforts chapters make in public relations are through forms of print media, primarily newspapers. These are usually the most visible outlets on college campuses, especially…
During Public Relations Crisis
Pre-crisis time (Public Relations) Embrace the concept of crises preparedness planning, & affect it.
Public Relations in Crisis
They are mostly inexplicable & because of external factors- like rumors & negative competitive propaganda. The way to handle this kind of crisis is to establish direct contact with your…
Disadvantages of Public Relations
Perhaps, the major disadvantage of PR is the potential for not completing communication process