Born: 1939History: Flagship brand of Parle Products Pvt. Ltd Status: Has a market share of 60% in the glucose biscuits category, worth about Rs2,000 croreBrand story: In the hit Bollywood…
Born: 1930, in the UKHistory: Owned by Reckitt Benckiser India Ltd Status: A legacy brand, it was launched in India in 1932. Dettol has become the generic name for the…
Born: 1895 History: Owned by Unilever Plc., the parent company of Hindustan Unilever Ltd Status: Has 18% market share in the bathing soaps category, worth Rs6,000 crore. Brand story: Lifebuoy…
Coca-Cola is, arguably, the world’s most recognized brand, although Google and Nokia will likely close in soon.And this 122 years old, it is definitely an iconic brand, defined for the…
A buyers experience can usually be broken down into more or less six stages, from purchase to disposal of the purchase. While making a purchase a buyer moves through a…
In order to accomplish the activity of measuring the results in any area of business activity related to the objectives for sales promotions evaluation criteria’s are laid down to implement…
In order to understand the concept of budget it’s necessary to understand that the budget that’s taken in consideration is dependent on the organizations promotional strategy.
Here are many tools that are used in order to facilitate sales force promotion effectively. It is one of the most important part of trade promotion activities followed by various…