Pre-Testing Finished Advertisements – Dummy vehicles – Readability tests – Theatre tests
When an advertisement is finished, it can be subjected to a number of other tests before being released.
Author: Drypen
Frequently Asked Questions in MBA Interviews
Why do you think you would enjoy your chosen area of study (Eg: Marketing)? “Marketing is the key to the growth and success of any organization. This field has always…
Justify your decision to pursue the MBA programme
Justify your decision to pursue the MBA programme? Don’t tell the panel that you are looking for a “challenging job in a good firm with lots of money, status and…
Interview Question -Tell me something about yourself
Question: “Tell me something about yourself?” This is the first question that can make or break the chance of getting the job. This question conveys a lot to the interviewing…
Pre-testing unfinished advertisements – Concept Testing – Focus Groups – Consumer Juries
When an advertisement is finished, it can be subjected to a number of other tests before being released. Dummy vehicles Many of the pre-testing methods occur in an artificial environment…
Pre Testing Advertising Campaigns
Advertisements can be researched prior to their release (pre-test) or after they have been released (post-test). Pre-tests are sometimes referred to as copy tests. The methods used to pre-test advertisements…
Evaluating Advertising Campaigns
It is through the process of review and evaluation that an organization has the opportunity to learn and develop. In turn, this enables management to refine its competitive position and…
Importance of Marketing
From a very small fish to becoming the big one and then the biggest among all. This is how few brands have changed with time e-g: Levis Microsoft and many…
The 5 Ms Of Advertising With Respect To The Sundrop Campaign
MISSION: Sales goals: Leadership in the edible refined oil segment Advertising Goals: Communication task Position Sundrop as the healthy oil for healthy people Ensure that this did not erode the…
Sources of Media Information
One of the very important requisites of a media planner is familiarity with media choices and various sources of media information. Media information is available from sources within the media…