Consumer engagement: From new media to TVCs
“I was at the Cannes Lions this year and Mark Zuckerberg from Facebook was there. He’s looking for the same answers,” says Charles Courtier , global CEO, MEC. The question…
Author: Drypen
The five commandments of digital marketing
The marketing communications industry world-wide can almost never be accused of jumping the gun. Marketers tend to err on the side of caution, waiting for a more adventurous competitor to…
A Brand Launches a Brand – Salman Khan launches limited range of Luxury Watches named after Being Human
Salman Khan Bollywood star Salman Khan has launched a limited range of luxury watches named after his “Being Human” charitable foundation. The 24 pieces are conceptualised and designed by Salman…
Got an MBA? What matters is from where
It’s common knowledge that more than a degree, it’s where you acquired it from that matters. Now an “extensive” survey on management schools across the country tells us the same…
Historical brand, Indian Railways rolls out its first large-scale corporate campaign
Historical brand, Indian Railways rolls out its first large-scale corporate campaign, which attempts to capture on film the emotional nuances that surround train journeys. Indian Railways (IR) has come out…
Executing successful marketing segmentation process
To execute consistent segmentation is one of the most important part of segmentation process for the company, in turn your brand. By answering the following questions you can have successful execution of…
Consumer Segmentation insight
Each organization needs to assess its current capabilities to develop relevant customer segmentation and to translate this analysis into differentiated customer experiences. Relevant Consumer Segmentation insight: What drives your existing…
A Creative Campaign for Creative Directors of ad agencies
The Brief “Gold Fish” is Israel’s biggest print competition for over 16 years now. The company was looking for a new way to motivate as many Israeli ad agencies as…
Branding Strategies for Business
An analysis of company strategies reviles six models in the management of brand- product ( or service) relationship. Each model denotes a certain role for the brad, its status as…
Brand Re-launch Campaign for Bar One – Tagline Kaafi Hai
The product, packaging and communication have been revamped. The re-launch campaign, which has the tagline, ‘Kaafi Hai’, targets college-goers. After a lengthy hiatus of six years, Nestlé has re-launched its…