Brand News: Shubhodip Pal moves out of Hewlett Packard (HP)
It has been learnt that Shubhodip Pal, head, consumer marketing, Personal Systems Group (PSG) at Hewlett Packard (HP), has put in his papers. Currently, he is serving his notice period…
Author: Drypen
Entrepreneurship – What it takes to be an Entrepreneur
Entrepreneurship – What it takes to be an Entrepreneur A Few years ago almost any one could have been an entrepreneur; all you needed was a hot –or even…
Feasibility checklist for starting a business
This is a checklist for owner manager for a small business enterprise or for contemplating going into business for the first time. The questions concentrate on areas you must seriously…
Brand News: Coca-Cola appoints OgilvyAction to oversee shopper marketing biz
Brand News: Coca-Cola appoints OgilvyAction to oversee shopper marketing biz MUMBAI: Following a multi-agency pitch, Coca-Cola India has appointed OgilvyAction, the activation arm of Ogilvy India, for creating shopper marketing…
Brand News: ESPN gets Bachchan to endorse Champions League T20
Brand News: ESPN gets Bachchan to endorse Champions League T20 MUMBAI: Taking a clue from the celebrity-rich Indian Premier League (IPL), ESPN Star Sports has appointed Amitabh Bachchan to build…
Brand News: Reckitt's to buy DUREX CONDOMS for $3.8 b
Consumer goods group Reckitt Benckiser has agreed to buy Durex condoms and Scholl sandals maker SSL for 2.54 billion pounds ($3.8 billion) to increase its presence in health and personal…
Snapshot of TV advertising during H1 '2010 Part 2
Snapshot of TV advertising during H1 2010 – Part 2 Key Findings:F&B 1) TV advertising of ‘Food & Beverages’ sector up by 27 per cent during H1 ‘2010 compared to…
Snapshot of TV advertising during H1 '2010 Part 1
Snapshot of TV advertising during H1 2010 Key Findings: 1) 36 per cent rise in TV ad volumes during H1 2010 compared to H1 2009.2) ‘Food & beverages’ was the…
Brand Levi Strauss announces new head of India business
Sanjay Purohit has joined Levi Strauss India (LS India) as Managing Director, based in Bangalore. Purohit succeeds Shumone Chatterjee who has moved to the regional office in Singapore to take…
Maxus is L'Oreal's media agency
Maxus is L’Oreal’s media agency MUMBAI: Maxus has bagged the media duties of L’Oreal India following a multi-agency pitch that also included incumbent agency Lodestar, Madison and ZenithOptimedia. According to…