Drypen, Author at drypen.in

Salman Khan has become the brand ambassador of the detergent brand – Wheel.

Posted on March 8, 2010 by Drypen | 0 Comments

Salman Khan has become the brand ambassador of the detergent brand, Wheel Salman Khan has become the brand ambassador of the detergent brand, Wheel. In fact, he holds great regard…

Was the latest commercial from RIN – Two birds with one stone ( Tide Brand and Tide Naturals )

Posted on March 8, 2010 by Drypen | 0 Comments

Woman 1: “Tide hai. Khushboo hai aur safedi bhi.”Woman 2 smiles. Strangely enough, the lady bragging about her favourite detergent brand in the recent controversial Rin commercial uses the word…

Yet another Beauty Ambassador for LUX the brand – Katrina Kaif

Posted on March 4, 2010 by Drypen | 0 Comments

Lux has added yet another beauty in its brand ambassadors’ kitty. Katrina Kaif will be seen endorsing the new variant from Hindustan Unilever (HUL), Lux Purple Lotus & Cream. “Lux,…

RIN v/s Tide the latest HUL commercial that rocked advertising industry

Posted on March 4, 2010 by Drypen | 0 Comments

Debating over it in advertising hallways is one thing; but when one overhears strangers in a public place bonding over a discussion on ‘that ad on TV last night’ and…

In its high-voltage television commercial, HUL compared the superior washing powers of its brand Rin to Tide from the P&G

Posted on March 4, 2010 by Drypen | 0 Comments

After receiving complaints from consumers over Hindustan Unilever (HUL)’s Rin ad campaign, the Advertising Standards Council of India (Asci), the watchdog of the Indian ad industry, is examining the issue.…

New thematic campaign from Pepsi the new baseline, Youngistaan ka Wow, An extension of its Youngistaan brand talk that was introduced in 2008

Posted on March 4, 2010 by Drypen | 0 Comments

MUMBAI: With the arrival of 2010, Pepsi is ready to adorn the new baseline, Youngistaan ka Wow, an extension of its Youngistaan brand talk that was introduced in 2008. Keeping…

NOKIA Strategies to get hold of lost market share with the latest product launch -Marketing Objectives, Channel, Target Audience and more ( Case Study Nokia )

Posted on February 27, 2010 by Drypen | 0 Comments

Today more than ever King Midas lives within each one of us. Midas was a King who wished that everything he touched changed into gold; he truly symbolized the POWER…

Author: Drypen

Salman Khan has become the brand ambassador of the detergent brand – Wheel.

Was the latest commercial from RIN – Two birds with one stone ( Tide Brand and Tide Naturals )

Yet another Beauty Ambassador for LUX the brand – Katrina Kaif

RIN v/s Tide the latest HUL commercial that rocked advertising industry

In its high-voltage television commercial, HUL compared the superior washing powers of its brand Rin to Tide from the P&G

New thematic campaign from Pepsi the new baseline, Youngistaan ka Wow, An extension of its Youngistaan brand talk that was introduced in 2008

NOKIA Strategies to get hold of lost market share with the latest product launch -Marketing Objectives, Channel, Target Audience and more ( Case Study Nokia )

How Brands survive with Innovation and the essentials of a good invention

Meaningless Slogans that few Brands Carry which is far from their Unique Selling Proposition – Nike Just Do What?

BRAND: Ministry of Tourism, India & The Incredible India’s Atithi Devo Bhavah Campaign ( Case Study )