Big FMCG sales come in small packages
Big FMCG sales come in small packages LUX soap at Rs 10, Good Day biscuit packet at Rs 5, Nestea premix ice tea pack at Rs 2. These are some…
Author: Drypen
Colgate ropes in Shah Rukh Khan as its new brand ambassador
Colgate ropes in SRK as its new brand ambassador HIS last film Billu did not set the cash registers ringing and his cricket team, Kolkata Knight Riders (KKR) finished at…
Process of successful advertising plan
Many factors have to be considered when making an advertising plan. Like the type of message to be delivered, the audience to be targeted, how they should be targeted, budget,…
Importance Of Advertisement For A Product
Research in advertising is done in order to produce better advertisements that are more efficient in motivating customers to buy a product or a service. The research can be based…
Four Risks that are involved in a purchase
There are four Risks that are involved in a purchase: Buying any thing involves risk. The more expensive the purchase, the higher the risk. B2B purchase are a lot riskier…
Brand Image and Punchlines that make brands communicate value
The brand image has been defined as “The characteristics and attributes perceived of a brand by a customer”. Every customer would have a different perception about the brand this is…
Aircel- A wonderful campaign story
It’s a wonderful story, some thing that was intentionally done to bring the brand “Aircel” intentionally In News for all good reasons. This brand positions it self with a tag…
Importance and proper utilization of Marketing strategies
When designing a marketing plan, first a marketing strategy is taken into consideration. The marketing plan consists of steps to be taken so as to attain success in the implementation…
The importance of Marketing Management in Target markets
The marketing management realizes the characteristics and other variables of each group. They are geographical location, demographic, customer behavior pattern and need. Like a group of people can be recognized…
What if you are highly commoditised not highly branded
After the commodity continuum article, I got many queries on what if you fall on the highly commodities continuum. Then what?