13 Leadership Competency Model Competencies
These 13 competencies are going to lead you to the top of all. The 13 Competencies includes Drive for Results, Service Orientation, Quality Orientation, Planning & Organizing, Analysis & Problem…
Author: Drypen
Coca-Cola brings in new bottles
For most of us, the shape of a 2-liter bottle is something we take for granted.For Hendrik Steckhan, head of carbonated soft-drink brands for Coca-Cola North America, the shape is…
Guidelines on Advertisement, Promotion & Publicity of Insurance Companies, and insurance intermediaries
Guidelines on Advertisement, Promotion & Publicity of Insurance Companies, and insurance intermediaries The success of sales communication depends on public confidence and the faith they repose in the insurance companies,…
Videocon's new Brand identity
Videocon’s new Brand identity Opening itself to a new foray of change, Videocon, the leading consumer durables company has unveiled a new brand identity and logo which was launched by the…
HAJMOLA – The brand and it's Branding Strategies
Born: 1978 History: Owned by home-grown consumer products company Dabur India Ltd. Status: Has more than 60% market share in the digestive products markets worth Rs150 crores Brand story: Hajmola,…
MARUTI 800 – The legacy Brand
MARUTI 800 Born: 1983 History: Launched as a joint venture between the Indian government and leading Japanese automobile company Suzuki Motor Co. The government eventually sold its stake to Suzuki.…
The Commodities Continuum for Brands and Commodities
Now what is this? If this is running in your mind hold just hold, and keep reading…This is a subject that branding consultants usually do not touch on because it’s…
FAIR & LOVELY The Brand from HUL
FAIR & LOVELY Born: 1978 History: The fairness cream brand was developed by Hindustan Lever Ltd (now Hindustan Unilever Ltd) in 1975.The product was then marketed nationally in 1978 Status:…