Building online customer relationship
Building online customer relationship JUST FOR a moment, I’d like everyone to take off their advertising hat and become a consumer, with passions, needs and preferences. Think about a brand…
Author: Drypen
Indulgence – A Positioning Strategy for premium biscuits category – Escapist Advertising
Indulgence – A Positioning Strategy for premium biscuits category – Escapist Advertising A campaign for Sunfeast’s premium range of biscuits uses the “indulgence” positioning, which has become a hallmark of…
GOOGLE the coolest company to work for – The Nielsen Campus Track B-School Survey
Google the coolest of all Business Grads’ Search For The Coolest Employer Ends Here: Google. The Search Giant Pips McKinsey To Emerge The Most Preferred Employer In 2010, Says…
Value creation becomes more important than ever
Value creation becomes more important than ever The handwriting has been on the wall for a long time, but a lackluster economy and ongoing financial turmoil have underscored the broad…
Percept H wins the creative mandate for Carlsberg
The agency won the business following a multi-agency pitch; the account size is pegged at around Rs 25 crore. After a pitch that was called earlier this year, Denmark-based global…
Ten Habits of Emotionally Intelligent people
High EQ People: 1) Label their feelings, rather than labeling people or situations. “I feel impatient” vs. “This is ridiculous” “I feel hurt and butter”. vs. “You are an insensitive…
What is Emotional Intelligence Quotient (EQ)
The rule for work are changing. We are being judged by not just how smart we are but also by how well we handle each other and ourselves. Our each…
How to get people like you – The Rules of Likeability
How to get people like you – The Rules of Likeability There are no rules when it comes to popularity. However, these twelve rules of likeability are very true. Just…
Changed logo and redesigned packaging aim to bring about a unified new look in all the products under the Horlicks portfolio.
The changed logo and redesigned packaging aim to bring about a unified new look in all the products under the Horlicks portfolio. GlaxoSmithKline has revamped its flagship brand, Horlicks, after…
Style-Conscious Woman and their Spending Behaviour
Women who consider themselves “stylish” and follow the latest fashions spend three times the average on all Counter to last year’s relentless focus on price, “Why She Shops” shows that…