Consumers profitability is some thing that keeps bothering brands. Companies try to acquire the most profitable customer so that hey have better profits. after all profit is what they want. Acquiring a customer has always been expensive for many brands.…

A buyers experience can usually be broken down into more or less six stages, from purchase to disposal of the purchase. While making a purchase a buyer moves through a verity of psychological thoughts that help him make proper decisions…

One might confuse that segmentation means segment “Targeting”. This is not so . Segmenting market is simply a analytical process of breaking the market into different segments. Targeting is a decision to go after a particular segment, and this decision…

It is difficult to determine what will segment a market into different segment based on different benefit tradeoffs; there are some useful ways of working out the process of segmentation for any product in the market. In any event however,…

When we divide any class or a subject, it is done on certain grounds. The base is created after considering the various fields and the characteristics of students, merit and so on. Similarly marketing segmentation is done on certain consistency…

It is important for companies to evaluate opportunities so as to grow their business and to sustain in a competitive world where competitors  don’t forget to trap opportunities available in market (termed as : Market opportunity Analysis MOA ). Companies…

To play the emotional tune is the necessity of today’s marketing Gone are the days when producers were regarded as king of the market, who would decide the product features, the size the color the feel, etc. Those were the…

When their products firms need to create a successful mix of: 1) The right product 2) Sold at the right price  3) In the right place 4) Using the most suitable promotion. To create the right marketing mix, businesses have…

Porter’s Diamond Theory ( The Diamond – Four Determinants of National Competitive Advantage) Four attributes of a nation comprise  Porter’s Diamond of national advantage. They are: Factor conditions Demand conditions Related and supporting industries, and firm strategy, structure and rivalry…