Marketing Archives - Page 3 of 3 - drypen.in

Thursday, 21 November 2024

Kingfisher Airlines Marketing HR Financial Strategies

Posted on June 13, 2008 by Drypen | 0 Comments

Kingfisher airlines launched its domestic air service operations in May 2005.KFA was promoted by UB group and offered a single class- “Kingfisher Class”. KFA successfully leverage the youthful and vibrant image of its kingfisher beer brand and called its airlines…

Marketing Mix

Posted on May 31, 2008 by Drypen | 0 Comments

Marketing mix (Product,Price, Place, Promotion) When marketing their products firms need to create a successful mix of: 1) The right product 2) Sold at the right price 3) In the right place 4) Using the most suitable promotion.

Product Life Cycle Introduction Growth Maturity Stage

Posted on May 31, 2008 by Drypen | 0 Comments

Another approach to examine product mix is by looking at different stages of products life cycle. Every product introduced has a specific life span. This life span is divided into different phases.

SWOT Analysis – Strengths Weaknesses Opportunities Threats

Posted on May 31, 2008 by Drypen | 0 Comments

SWOT analysis ( TOWS Matrix ) is a simple framework for generating strategic alternatives from a situation analysis. It is applicable to either the corporate level or the business unit level and frequently appears in marketing plans. SWOT Analysis (sometimes referred to…

Porter's 5 Force Model

Posted on May 31, 2008 by Drypen | 0 Comments

Porters fives forces model is an excellent model to use to analyse a particular environment of an industry. So for example, if we were entering the PC industry, we would use porters model to help us find out about:

Porter's Generic Strategies

Posted on May 31, 2008 by Drypen | 0 Comments

The article focuses on the main aspects of Porter’s generic strategies / porter’s generic forces. The three generic strategies of cost leadership, differentiation, and focus are discussed along with the advantages and risks inherent with each strategic option.

Segmentation Targeting and Positioning the apt Strategy

Posted on May 31, 2008 by Drypen | 0 Comments

The strategic marketing planning process flows from a mission and vision statement to the selection of target markets, and the formulation of specific marketing mix and positioning objective for each product or service the organization will offer. Leading authors like…