Branding Archives - Page 13 of 16

Videocon's new Brand identity

Posted on July 6, 2009 by Drypen | 0 Comments

Videocon’s new Brand identity Opening itself to a new foray of change, Videocon, the leading consumer durables company has unveiled a new brand identity and logo which was launched by the leading Bollywood star Shahrukh khan in San Francisco.

The Commodities Continuum for Brands and Commodities

Posted on June 20, 2009 by Drypen | 0 Comments

Now what is this? If this is running in your mind hold just hold, and keep reading…This is a subject that branding consultants usually do not touch on because it’s not in their best interest.

Small products need smart positioning – TATA nano

Posted on April 9, 2009 by Drypen | 0 Comments

Well it’s the all new TATA nano that has inspired me to get this here. For past few weeks I have seen nano ads telling “ Now you can…”. This tag inspires that every one today can buy a car…

The Rules of Branding and Brand Building

Posted on March 30, 2009 by Drypen | 0 Comments

“Ah ! The rules apply to only big brands. I am a small business. These rules don’t apply to me.”

Rebranding-Tata Tea to be renamed

Posted on August 24, 2008 by Drypen | 0 Comments

Kolkata: The character of brand Tata Tea has changed so it needs a new name, feels its chairman Ratan Tata.

Attribute-oriented Approach for evaluating Brand Equity

Posted on August 19, 2008 by Drypen | 0 Comments

The approach in this method is… Take a particular brand. List all its attributes. Get ratings for each of these attributes on a 0-.10 scale from consumers. Sum up the scores.

Brand Knowledge Method for Evaluating Brand Equity

Posted on August 17, 2008 by Drypen | 0 Comments

Brand knowledge can be expressed as a sum of brand awareness and brand image. Each of the parameters (i.e. brand recall/strength of brand associations/ attitudes/ user image) can be measured on a 1 to 10 scale. A weighted sum of…

Price Premium Method for Evaluating Brand Equity

Posted on August 13, 2008 by Drypen | 0 Comments

This is done by comparing the difference between the retail price of the “brand” and the retail price of an unbranded product in the same category. Here again the difference will give an indication of brand equity. This measure will…

Market Share Equalization Method for evaluating Brand Equity

Posted on August 12, 2008 by Drypen | 0 Comments

This method uses an ingenious way of tackling the brand equity problem. Let us suppose that there are totally hundred consumers of toothpaste in the country. Of these, 65 use Colgate, 20 use Close-up, 10 use Promise and 5 use…

Market Value Method for Evaluating Brand Equity

Posted on August 10, 2008 by Drypen | 0 Comments

The brand value for a particular brand is obtained by comparing it with the value that had beery realized in a comparable, current merger or acquisition. Given below is a list of acquisitions from the recent past and the price…