Branding Archives - Page 10 of 16

Vediocon and its new campaign for Videocon Mobile Phones

Posted on April 21, 2010 by Drypen | 0 Comments

Vediocon and its new campaign for Videocon Mobile Phones At a time when other players in the segment are focusing on innovations, value offerings or are desperately using celebrities, Videocon mobile services, in its new campaign, uses the somewhat…

Latest Brand Strategy, Marketing Strategy Followed by Brand Kingfisher and the iconic jingle, 'Oo la la la'

Posted on April 5, 2010 by Drypen | 0 Comments

Latest , Followed by Brand Kingfisher and the iconic jingle, ‘Oo la la la’ Kingfisher, the brand from the UB Group stable, needs no introduction. Almost synonymous with beer in India, a high flying airline business, a lifestyle label associated…

IPL and Brands – Are brands benefiting by advertising at IPL

Posted on April 1, 2010 by Drypen | 0 Comments

The third edition of the Indian Premier League is well underway. Ads are visible all over the place – from the stadium to the television screen. Every conceivable property has been monetised, including inventory in between deliveries. This is a…

Brands like Tata photon + are touching new Adverting heights

Posted on April 1, 2010 by Drypen | 0 Comments

Brands across categories are targeting the Indian youth, by making the on-the-go culture a key element of their communication. In line with the brand proposition of providing high-speed internet connectivity, Tata Photon Plus, the mobile broadband service from Tata Teleservices,…

How brands use strong network ( Dabbawalas ) to promote their products and offerings – Promotional Strategies

Posted on March 31, 2010 by Drypen | 0 Comments

Brands are increasingly experimenting with newer, more innovative mediums, such as effectively using the potential of below the line and experiential marketing. Local vendors and networks are some of the routes used by brands to reach out to a wide…

How to build a Strong Brand what is the ID Branding Framework

Posted on March 20, 2010 by Drypen | 0 Comments

Today it’s commonly accepted that strong brands accelerate business performance, with the power to lift companies, their products and services from obscurity or commodity status to positions of preeminence in their marketplaces. We define “brand” as the recognition and personal…

Category: Branding

Vediocon and its new campaign for Videocon Mobile Phones

Latest Brand Strategy, Marketing Strategy Followed by Brand Kingfisher and the iconic jingle, 'Oo la la la'

IPL and Brands – Are brands benefiting by advertising at IPL

Brands like Tata photon + are touching new Adverting heights

How brands use strong network ( Dabbawalas ) to promote their products and offerings – Promotional Strategies

How to build a Strong Brand what is the ID Branding Framework

The Criteria for a good differentiator -Relevance

Brand Rasna and its marketing strategies

What is Unique Selling Proposition? How brands fail to communicate it through meaningless slogans

Salman Khan has become the brand ambassador of the detergent brand – Wheel.