Woman 1: “Tide hai. Khushboo hai aur safedi bhi.”Woman 2 smiles. Strangely enough, the lady bragging about her favourite detergent brand in the recent controversial Rin commercial uses the word ‘Tide’ to describe her detergent purchase, whereas the pack shown…

Debating over it in advertising hallways is one thing; but when one overhears strangers in a public place bonding over a discussion on ‘that ad on TV last night’ and ‘how shocking it was’, one knows that the advertising has…

Meaningless Slogans that few Brands Carry which is far from their Unique Selling Proposition – Nike Just Do What?  Nike is another brand with meaningless slogan. Don’t get me wrong. It is a catchy slogan. It is a famous slogan.…

It is ok to call your boss names again! Does ‘H’ for ‘Hitler, ‘A’ for ‘Arrogant’, ‘R’ for ‘Rascal’, ‘I’ for ‘Idiot’ ring a bell? It is rather likely that it would. Hari Sadu, the boss Naukri.com made an example…

Sports brand Nike has recently launched an outdoor campaign for the Nike Sportswear collection, which includes Airmax 90, Cortez, The Nike Dunk, NSW Tee, Eugene Track Jacket and Windrunner.

If Ghajini secured the honour of the best marketed film of 2008, Vidhu Vinod Chopra’s 3 Idiots qualifies for the title this year. Releasing this Friday, the movie is an adaptation of Chetan Bhagat’s Five Point Someone, a light hearted…

The detergent brand that started out of Karsanbhai patel’s  100 Sqft workshop in 1969 is highly popular with the middle call homes in the country.

Durex, the condom brand, is using Facebook to involve consumers in its World AIDS Day commitment – donating 50,000 condoms to NGOs in December.