Six years ago, Tiger Woods, the golf star, became the face for Accenture, a global management consulting, technology services and outsourcing company. The company brought him on-board to represent its ‘high performance’ business strategy. At the time, it was Woods’…

DOMINO’S ON A ROLL WITH 274 STORES IN 55 CITIES WhenDomino’s entered India in 1995, Pizza was quite low on the taste palate of Indians. Fourteen years and 274 stores later, brand Dominos seems to be on a roll, having…

Latest marketing strategies followed by brands like shoppers stop and vodafone 1) New Marketing Strategies and Innovations for Shoppers 1. Providing merchandising for films like OSO and the recently released Love Aaj Kal 2. Fist Citizen Loyalty membership wherein one becomes…

Brands SANS Frontiers – They are marquee brands in India, but overseas they change names, change packaging and overhaul communication and distribution strategies to conquer new markets Boro is slang for a popular profanity in Swahili. hardly the kind of…

Brand makeovers HUL , UTI, Videocon, Bajaj and more   In business, treading the ‘new look’ path is imperative because such makeovers, sometimes make a huge difference to the brand. If nothing else, it keeps the brand’s image alive as…

The brand image has been defined as “The characteristics and attributes perceived of a brand by a customer”. Every customer would have a different perception about the brand this is why understanding brand image becomes equally important and is an…