Branding Archives - Page 7 of 16

Branding Strategies for Business

Posted on September 21, 2010 by Drypen | 0 Comments

An analysis of company strategies reviles six models in the management of brand- product ( or service) relationship. Each model denotes a certain role for the brad, its status as well as its relationship (nominal and/ or visual) with the…

Brand Re-launch Campaign for Bar One – Tagline Kaafi Hai

Posted on September 11, 2010 by Drypen | 0 Comments

The product, packaging and communication have been revamped. The re-launch campaign, which has the tagline, ‘Kaafi Hai’, targets college-goers. After a lengthy hiatus of six years, Nestlé has re-launched its chocolate brand, Bar One. During this period, Nestlé Bar One…

Indian Whisky Brands in TOP 10 largest selling spirit brands in the world – Officer's Choice Whisky,Bagpiper and McDowell No.1

Posted on September 6, 2010 by Drypen | 0 Comments

CHEERS! India is on a new high. One more whisky brand from the country has made it to the list of 10 largest selling spirit brands in the world. Officer’s Choice Whisky, the single brand from the Kishore Chhabria-headed Allied…

Brand Identity – Between Brand Image and Brand Authenticity

Posted on September 1, 2010 by Drypen | 0 Comments

The BP oil spill in the Gulf of Mexico got me thinking about the brand image implications for BP and, more generally, about the need for brand authenticity in brand identity exercises. A decade ago, BP called in a leading…

Brand News: Google, Skype must set up server in India: Govt

Posted on August 31, 2010 by Drypen | 0 Comments

The government is likely to send communications soon to search engine Google and internet telephony provider Skype for giving access to their services for monitoring and setting up a server in India. After BlackBerry, the government has set its eyes…

Brand News: Videocon in talks to sell 26% in telecom arm

Posted on August 31, 2010 by Drypen | 0 Comments

Videocon on Monday said it was negotiating with foreign companies for sale of a 26 per cent stake in its subsidiary, Videocon Telecommunications. Chairman V N Dhoot hoped the deal would be in place soon. Videocon on Monday said it…

Brand Volkswagen's branding campaign continues

Posted on August 26, 2010 by Drypen | 0 Comments

In the second phase of its branding process, the campaign is an aggressive effort at corporate branding – an initiative with central positioning of the mother brand at its core. In order to strengthen brand Volkswagen’s core value, ‘innovation’, the…

Brand News: Bharti Airtel bags BCCI sponsorship rights

Posted on August 20, 2010 by Drypen | 0 Comments

MUMBAI: BCCI has awarded the series sponsorship rights of all international cricket matches played in India to Bharti Airtel for the period 2010-2013. The winning bid amount was Rs 33.3 million per match (test,ODI,T20 International). The BCCI had set Rs…

Domino's is back on the advertising circuit 'Khushiyon ki home delivery'

Posted on August 17, 2010 by Drypen | 0 Comments

Domino’s, in continuation of its ‘Khushiyon ki home delivery’ positioning, speaks about two new snacks through a commercial that brings the flavours of Mexico and Italy to people’s homes. Domino’s is back on the advertising circuit – this time for…

What is Brand karma ? is it as important as Brand Awareness

Posted on August 15, 2010 by Drypen | 0 Comments

Over the past sixty years millions of dollars have been pumped into building brand awareness but modern day corporations are beginning to realise that they must also build good brand karma if they are to survive and thrive. As the…