Consumer goods group Reckitt Benckiser has agreed to buy Durex condoms and Scholl sandals maker SSL for 2.54 billion pounds ($3.8 billion) to increase its presence in health and personal care. The British maker of Nurofen painkillers and Strepsils and…

Sanjay Purohit has joined Levi Strauss India (LS India) as Managing Director, based in Bangalore. Purohit succeeds Shumone Chatterjee who has moved to the regional office in Singapore to take over as the Vice President of Marketing, Levi’s ® Brand…

Maxus is L’Oreal’s media agency MUMBAI: Maxus has bagged the media duties of L’Oreal India following a multi-agency pitch that also included incumbent agency Lodestar, Madison and ZenithOptimedia. According to industry sources, the size of the account is estimated to…

How do I Start a business ? Well though I don’t know much about your specific business, you will have to find other sources who know your business and your industry. But in the mean time, here are some general…

Brand Personality of Harley- Davidson – The Rebel’s Brand Harley-Davidson is one of those companies that does not have a single customer. It has fans. This is one of the things you often find with brands that have a very…

Sources close to the development confirm that McCann Erickson has bagged the creative duties for Dabur India’s soon-to-be- launched range of vitamin and mineral supplements. The agency won the account following a multi-agency pitch, where Ogilvy India, Lowe Lintas India…

Supporting your brand personality To project a certain brand personality is easy but remember that when you project a personality that becomes your brand promise. A brand is all about promise and delivery. To become a strong brand, you need…

Have a consistent Brand Personality. Don’t be SCHIZOPHRENIC BRANDS You cannot try to project more than one personality. Some companies are so greedy or clueless that they try to be a brand that is warm, serious, cool and caring. They…

At a time when other players in the segment are focusing on innovations, value offerings or are desperately using celebrities, Videocon mobile services, in its new campaign, uses the somewhat ignored, but nevertheless critical feature – signal strength. For this,…