Case Study Archives

BRAND: Ministry of Tourism, India & The Incredible India’s Atithi Devo Bhavah Campaign ( Case Study )

Posted on February 19, 2010 by Drypen | 0 Comments

BRAND: Ministry of Tourism, India Campaign Title: Incredible India’s Atithi Devo Bhavah Campaign Strategic communications challenge? Background: The tourism industry is one of the most profitable industries in India and…

Coca-Cola – The world's biggest brand wants to connect with consumers on daily basis ( The strategic thought )

Posted on October 12, 2009 by Drypen | 0 Comments

An interview with Mr.JOSEPH V TRIPODI CMO, THE COCA-COLA COMPANY As custodian of the planet’s most valuable brand, Coca-Cola, JOSEPH V TRIPODI perhaps has the most important marketing job in…

Big FMCG sales come in small packages

Posted on September 17, 2009 by Drypen | 0 Comments

Big FMCG sales come in small packages LUX soap at Rs 10, Good Day biscuit packet at Rs 5, Nestea premix ice tea pack at Rs 2. These are some…

AMBASSADOR The classic Brand

Posted on April 27, 2009 by Drypen | 0 Comments

Born: 1957 History: Owned by the C K Birla-managed Hindustan Motors Ltd. The first Ambassador car, modelled after the Morris Minor, rolled off the assembly line as the first truly…

ONIDA The Brand and its Strategies

Posted on April 23, 2009 by Drypen | 0 Comments

Born: 1981 History: Owned by Mirc Electronics Ltd Status: The most recognizable home-grown brand in the highly competitive consumer electronics industry dominated by Korean chaebols such as LG and Samsung.…

Rayomond The Brand and its Branding Strategy

Posted on April 21, 2009 by Drypen | 0 Comments

Status: Raymond produces more than 35 million metres of fabric and holds over 60% of the market share in the suit fabric market in India Brand story: In the early…

Brand LUX Case Study

Posted on March 23, 2009 by Drypen | 0 Comments

Born: 1929, in India, as a bathing soap History: Owned by global consumer products giant Unilever Plc., the parent company of Hindustan Unilever Ltd (HUL) Status: Enjoys more than 17%…

Brand Horlicks Case Study and Strategies

Posted on March 17, 2009 by Drypen | 0 Comments

Born: 1873, in the USHistory: Two Chicago, US-based brothers, James and William Horlick, first patented the malt-based milk drink as baby food. the US

Case Study – Brand Amul The Taste of India

Posted on March 13, 2009 by Drypen | 0 Comments

AMUL- The Taste of IndiaBorn: 1946, christened in 1955n 1955 History: Originally marketed by the Kaira District Cooperative Milk Producers’ Union, Anand, it was taken over by the Gujarat Cooperative…

Brand Parle-G Case Study

Posted on March 10, 2009 by Drypen | 0 Comments

Born: 1939History: Flagship brand of Parle Products Pvt. Ltd Status: Has a market share of 60% in the glucose biscuits category, worth about Rs2,000 croreBrand story: In the hit Bollywood…