AMBASSADOR The classic Brand
Born: 1957 History: Owned by the C K Birla-managed Hindustan Motors Ltd. The first Ambassador car, modelled after the Morris Minor, rolled off the assembly line as the first truly…
Tags: History of Brands
Rayomond The Brand and its Branding Strategy
Status: Raymond produces more than 35 million metres of fabric and holds over 60% of the market share in the suit fabric market in India Brand story: In the early…
Brand LUX Case Study
Born: 1929, in India, as a bathing soap History: Owned by global consumer products giant Unilever Plc., the parent company of Hindustan Unilever Ltd (HUL) Status: Enjoys more than 17%…