Sales promotion refers to many kinds of incentives and techniques directed towards consumers and traders with the intention to produce immediate or short-term sales effects. DEFINITION OF SALES PROMOTION “Sales…
There are a number of reasons that are favorable to the growth of sales promotion: 1. Increasing Competition The air of change is gaining momentum after the introduction of economic…
While sales promotion is a powerful and effective method to produce immediate short term positive results, it is not a cure for a bad product or bad advertising. In fact,…