AMBASSADOR The classic Brand
Born: 1957 History: Owned by the C K Birla-managed Hindustan Motors Ltd. The first Ambassador car, modelled after the Morris Minor, rolled off the assembly line as the first truly…
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ONIDA The Brand and its Strategies
Born: 1981 History: Owned by Mirc Electronics Ltd Status: The most recognizable home-grown brand in the highly competitive consumer electronics industry dominated by Korean chaebols such as LG and Samsung.…
Rayomond The Brand and its Branding Strategy
Status: Raymond produces more than 35 million metres of fabric and holds over 60% of the market share in the suit fabric market in India Brand story: In the early…
Brand LUX Case Study
Born: 1929, in India, as a bathing soap History: Owned by global consumer products giant Unilever Plc., the parent company of Hindustan Unilever Ltd (HUL) Status: Enjoys more than 17%…
Brand Horlicks Case Study and Strategies
Born: 1873, in the USHistory: Two Chicago, US-based brothers, James and William Horlick, first patented the malt-based milk drink as baby food. the US
Case Study – Brand Amul The Taste of India
AMUL- The Taste of IndiaBorn: 1946, christened in 1955n 1955 History: Originally marketed by the Kaira District Cooperative Milk Producers’ Union, Anand, it was taken over by the Gujarat Cooperative…
Brand Parle-G Case Study
Born: 1939History: Flagship brand of Parle Products Pvt. Ltd Status: Has a market share of 60% in the glucose biscuits category, worth about Rs2,000 croreBrand story: In the hit Bollywood…
Case Study Brand – Dettol
Born: 1930, in the UKHistory: Owned by Reckitt Benckiser India Ltd Status: A legacy brand, it was launched in India in 1932. Dettol has become the generic name for the…
Case Study – Brand Lifebuoy
Born: 1895 History: Owned by Unilever Plc., the parent company of Hindustan Unilever Ltd Status: Has 18% market share in the bathing soaps category, worth Rs6,000 crore. Brand story: Lifebuoy…
Case Study – Brand Thums-Up
Born: 1977 History: Launched in India by Parle Agro Pvt. Ltd. Now owned by Coca-Cola.