Disadvantages of Sales Promotion
While sales promotion is a powerful and effective method to produce immediate short term positive results, it is not a cure for a bad product or bad advertising. In fact,…
Tags: Trade
Push Strategy for Sales Promotion
If a firm decides to use push strategy, its efforts are directed at resellers and the manufacturer becomes very dependent on their personal selling abilities and efforts.
Consumer Sales Promotion and Methods of Promotion
Price discounts or price-off deals: Price deals are probably the most commonly used promotional techniques.
Sampling Techniques
1.In-store sampling Lakme has in-store trail products. Since it in the cosmetics market it is very essential to provide samples, many stores in Mumbai from time to time have Lakme…