Sales Force Promotion
Sales promotion directed towards the sales people is referred to as sales force promotions.
Tags: Trade Promotion
Definition of Trade Promotion
Sales promotions can also be directed at members of the trade – wholesalers, distributors, and retailers. It is intended to stimulate demand in the short run and help push the…
Techniques of Trade Sales Promotion
Off-Invoice Allowances Here marketers allow wholesalers and retailers to deduct a set amount from the invoice they receive for merchandise.
Trade Schemes for Trade Promotion
Some of the Trade Schemes:Buy Cadbury’s products worth Rs.3000/- and get 30 any chocolates worth Rs.5 free.
Sampling Techniques
1.In-store sampling Lakme has in-store trail products. Since it in the cosmetics market it is very essential to provide samples, many stores in Mumbai from time to time have Lakme…