How do I Start a business?
How do I Start a business ? Well though I don’t know much about your specific business, you will have to find other sources who know your business and your…
Author: Drypen
Brand Personality of Harley- Davidson – The Rebel’s Brand
Brand Personality of Harley- Davidson – The Rebel’s Brand Harley-Davidson is one of those companies that does not have a single customer. It has fans. This is one of the…
Dabur India soon to launch range of vitamin and mineral supplements – McCann bags creative mandate
Sources close to the development confirm that McCann Erickson has bagged the creative duties for Dabur India’s soon-to-be- launched range of vitamin and mineral supplements. The agency won the account…
MasterCard Japan asks youths to create their own definition of 'priceless'
The TG ( Target Audience ) The project targets young adults between the ages of 18 and 24. McCann Erickson Japan based the campaign on three facts about the youth…
Apple's Brand image – What the Brand Iphone Ipad Imac and MacBook stand for
Take one look at, and you will know what kind of personality Apple has. Cool. Yes, Apple is all about cool. It makes cool products that are red-hot on the…
Supporting your brand personality
Supporting your brand personality To project a certain brand personality is easy but remember that when you project a personality that becomes your brand promise. A brand is all about…
Have a consistent Brand Personality. Do not be SCHIZOPHRENIC BRANDS
Have a consistent Brand Personality. Don’t be SCHIZOPHRENIC BRANDS You cannot try to project more than one personality. Some companies are so greedy or clueless that they try to be…
Double penetration with Voice SMS for Airtel
Strategic communications challenge Voice SMS – Will the youth lap up, what illiterates rejected? Previously targeted at rural folk who can’t message. Didn’t have traction. Languishing. With multiple options like…
Harnessing word of mouth
Harnessing word of mouth The rewards of pursuing excellence in wordaof-mouth marketing are huge, and it can deliver a sustainable and significant competitive edge few other marketing approaches can match.…
Understanding what Word of Mouth (WOM) is
Understanding word of mouth While word of mouth is undeniably complex and has a multitude of potential origins and motivations, we have identified three forms of word of mouth that…