Benefit Segmentation – Positioning by benefit
A well made product would usually offer more than one benefit. Promise of multiple benefits, however, tend to get lost because they leave in the consumer’s mind a vague and…
Author: Drypen
Macro Positioning or Category related brand positioning
An important differentiating strategy with an existing product category too crowded is to take the same basic product and position it in another category, provided the attributes of the product…
New Rule of Advertising
The New Rule of Advertising – Authenticity and Not Exaggeration Do you know how precisely you can reach to your target customers? How about if you could track and control the buying habits of the consumers and target only the right audience for their product? In the age of digitalization, information is only a click…
Evaluation of Advertising Effectiveness
Evaluating Advertising Effectiveness In the world of cut-throat competition, merely having an appealing and professional advertisement is not enough to penetrate into the market and reach to the right target…
How to Create Online Advertisements?
How to Create Online Advertisements? Whether it is an online advertisement, brochures, direct mail, business cards, or conventional display ads, there are certain marketing principles that are universally applicable. Especially…
How Digitalization has Changed the Traditional Advertising?
How Digitalization has Changed the Traditional Advertising? Rapid technology advancement and online information has revolutionized the advertising scenario in recent years. With Internet becoming intrinsically important, the number active web…
Starbucks Case Study & Starbucks Growth Strategies
How Starbucks created a new coffee culture – A Starbucks Case Study on Growth and Marketing Strategies How was it possible to convince ordinary Americans, who routinely open 3-pound “value”…
Segmentation based on Generation
Segmentation based on Generation Beyond during gender, age, income, ethnic heritage, education, or other demographic variables for segmentation, many marketers target generational cohorts. This approach doesn’t require the use of…
Why use promotional items for your business?
Promotional materials provide a valuable and not so expensive way to enhance your brand which helps in expanding your customer base. A useful quality move in form of a gift leaves a…
Poonam Pandey A Growing Sexy Brand
Poonam Pandey is a model known for doing some of the sexiest poses and shots in the Bollywood genre. She is a dark haired, dark skinned beauty who charms with…