Agency Structure of Advertising Agency
Broadly there are 6 departments in any advertising agency Account Servicing Account Planning Media
Category: Advertising
Forms of Advertising
1.Institutional Advertising: This advertising speaks about an organizations corporate image.
How Traditional Advertising is different from Internet Advertising
The following table shows how Traditional Advertising is different from Internet Advertising TRADITIONAL ADV. (TA) INTERNET ADV. (IA) TA is static. It is dynamic with multimedia- supporting text and graphics video sound all together. Space is not a restricting factor…
Evaluating Advertising Effectiveness
Good planning and control of advertising depends on measures of advertising effectiveness. Most of the money is spent by agencies on pre-testing ads, and much less is spent on evaluating their effectiveness. Most advertisers try to measure the communication effect…
Communication Objective in Advertising
A mediocre advertising message properly directed stands more chance of success than the most professionally developed ad campaign directed at the wrong audience or using unsuitable message appeals. Advertising creates its most powerful impact when it is used to solve…
Developing an Integrated marketing Communication Plan – IMC
The process of developing an integrated marketing communications plan REVIEW OF THE MARKETING PLAN Examine the overall marketing plan and objectives Role of Advertising and Promotions Competitive analysis Assess environmental influences ANALYSIS OF PROMOTIONAL PROGRAM SITUATION Internal analysis Promotional department…
Four Types of Advertising Agencies
Here are basically four types of ad agencies. They are: In-house agencies Creative boutiques Media buying agencies Full service agencies In- house agencies Some companies, in an effort to reduce costs and maintain greater control over agency activities, have set…
What Is an Advertising Agency
An advertising agency is: An independent business organisation Composed of creative and business people Who develop, prepare and place advertising on advertising media For sellers seeking to find customers for their goods and services. –American Advertising Agency Association (AAAA)
Resistance to Integrated Marketing Communication – IMC
While the logic of IMC appeals to most marketing practitioners, there are many who resist integrating their communications efforts. The first and foremost reason for resistance is inertia or refusal to change – any attempt to change the so-called “tried…
Integrated Marketing Communication in Practice – IMC
McCann Erickson India has used IMC for General Motors and the launch of Virgin Atlantic. FCB Ulka went the integrated way for launching the new TATA Indigo. Percept has implemented IMC campaigns for Reid & Taylor and more recently Hero…