Sales Promotion Archives - drypen.in

Thursday, 21 November 2024

Evaluation of Sales Promotion Pre Testing Concurrent testing and Post-testing

Posted on February 17, 2009 by Drypen | 0 Comments

In order to accomplish the activity of measuring the results in any area of business activity related to the objectives for sales promotions evaluation criteria’s are laid down to implement the sales promotion programme. Many of which are directly related…

Sales promotion budget and techniques used to allocate funds

Posted on February 3, 2009 by Drypen | 0 Comments

In order to understand the concept of budget it’s necessary to understand that the budget that’s taken in consideration is dependent on the organizations promotional strategy.

Difference Between Advertising and Sales Promotion

Posted on January 25, 2009 by Drypen | 0 Comments

Advertising and Sales Promotion are different. They have differences in there use and utility. WIll try to explain it with example of HUTCH (Orange) to facilitate our understanding.

Definition of Sales Promotion

Posted on May 31, 2008 by Drypen | 0 Comments

Sales promotion refers to many kinds of incentives and techniques directed towards consumers and traders with the intention to produce immediate or short-term sales effects. DEFINITION OF SALES PROMOTION “Sales promotion includes incentive-offering and interest-creating activities which are generally short-term…

Characteristics of Sales Promotion

Posted on May 31, 2008 by Drypen | 0 Comments

Writing about sales promotion tools, Prof. Philip Kotler observes – “they have 3 distinctive characteristics.” Communication: They gain attention and usually provide information that may lead the customer to the product. Incentive: They incorporate some concession, inducement, or contribution…

Reasons for Growth of Sales Promotion

Posted on May 31, 2008 by Drypen | 0 Comments

There are a number of reasons that are favorable to the growth of sales promotion: 1. Increasing Competition The air of change is gaining momentum after the introduction of economic liberalization. Due to increase in competition, companies are finding it…

Advantages of Sales Promotion

Posted on May 31, 2008 by Drypen | 0 Comments

Sales promotions have a significant effect on the behaviour of consumers and trades people. Such promotions can bring in more profits for the manufacturers because they permit price discrimination.

Disadvantages of Sales Promotion

Posted on May 31, 2008 by Drypen | 0 Comments

While sales promotion is a powerful and effective method to produce immediate short term positive results, it is not a cure for a bad product or bad advertising. In fact, a promotion is speed up the killing of a bad…

Pull Strategy for Sales Promotion

Posted on May 31, 2008 by Drypen | 0 Comments

Sales promotion decisions are significantly affected by whether the company decides to do “pull or push strategies” to accomplish its objectives. Such a decision may require a little or a lot of cooperation from resellers. The requirements to implement one…

Push Strategy for Sales Promotion

Posted on May 31, 2008 by Drypen | 0 Comments

If a firm decides to use push strategy, its efforts are directed at resellers and the manufacturer becomes very dependent on their personal selling abilities and efforts.