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Writing strategy while using copywriting

Posted on December 13, 2008 by Drypen | 0 Comments

Creativity is of paramount importance in initiating the process of writing a copy, especially in evolving the basic approach. At the same time, creative ardour has to be combined…

Principles of Copywriting

Posted on December 9, 2008 by Drypen | 0 Comments

Use Attention Getting Headlines BPL – Powerful performance, Incredible looks

Who needs copywriters

Posted on December 4, 2008 by Drypen | 0 Comments

The market is vast. Every business, small and large, has to promote itself. Every company needs leaflets or direct mail letters. And every new product needs a pack that will…

Market opportunity analysis to determine attractiveness and probability of success

Posted on November 30, 2008 by Drypen | 0 Comments

It is important for companies to evaluate opportunities so as to grow their business and to sustain in a competitive world where competitors don’t forget to trap opportunities available in…

What is Copywriting

Posted on November 29, 2008 by Drypen | 0 Comments

Introduction to Copywriting An advertisement is a stimulus. It must break through consumers’ physiological screens to create the kind of attention that leads to perception.

Pre-Testing Finished Advertisements – Dummy vehicles – Readability tests – Theatre tests

Posted on November 27, 2008 by Drypen | 0 Comments

When an advertisement is finished, it can be subjected to a number of other tests before being released.

Justify your decision to pursue the MBA programme

Posted on November 20, 2008 by Drypen | 0 Comments

Justify your decision to pursue the MBA programme? Don’t tell the panel that you are looking for a “challenging job in a good firm with lots of money, status and…

Interview Question -Tell me something about yourself

Posted on November 20, 2008 by Drypen | 0 Comments

Question: “Tell me something about yourself?” This is the first question that can make or break the chance of getting the job. This question conveys a lot to the interviewing…

Pre-testing unfinished advertisements – Concept Testing – Focus Groups – Consumer Juries

Posted on November 19, 2008 by Drypen | 0 Comments

When an advertisement is finished, it can be subjected to a number of other tests before being released. Dummy vehicles Many of the pre-testing methods occur in an artificial environment…

Big FMCG sales come in small packages

HAJMOLA – The brand and it's Branding Strategies

MARUTI 800 – The legacy Brand

FAIR & LOVELY The Brand from HUL