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Advertising Strategy

Posted on July 15, 2008 by Drypen | 0 Comments

What do advertisers mean by strategy? There are several considerations in an advertising strategy. Advertising messages aren’t created on a whim or by a quick flash of inspiration. Advertising…

Agency Business Process

Posted on July 10, 2008 by Drypen | 0 Comments

Case: AT SSC&B LINTAS MEMBER: INTERPUBLICGROUP (USA) Agency Business Process diagram

Drafting Media and Creative Strategy

Posted on July 9, 2008 by Drypen | 0 Comments

After all the inputs from various meetings a strategic sketch is created which will flow draft media and creative strategies. These will be submitted to the client for his approval…

Brand Repositioning and Types of Brand Repositioning

Posted on July 7, 2008 by Drypen | 0 Comments

Brand Repositioning is changing the positioning of a brand. A particular positioning statement may not work with a brand.

Advertising frameworks

Posted on July 7, 2008 by Drypen | 0 Comments

Hall (1992) and O’ Malley (1991) have suggested that there are four main advertising frameworks. The sales framework This framework is based on the premise that the level of sales…

Making of No. 1 Private Life Insurer in India

Posted on July 6, 2008 by Drypen | 0 Comments

ICICI Prudential is a case study in the role of marketing in reshaping an industry. It highlights how an industry where

Successful Advertising Campaign – Brand Pepsodent

Posted on July 4, 2008 by Drypen | 0 Comments

Brand: PepsodentAgency: Lowe The Dishoom Dishoom success story Pepsodent’s home run upto 1998 Pepsodent’s credentials of ‘long lasting protection from germs for hours after brushing’, enabled the brand to grow…

Advertisment Making Process

Posted on July 2, 2008 by Drypen | 0 Comments

After the marketer selects an ad agency for its product or brand the marketer gives an ad brief to the account executive, the person in charge of handling that particular…

Communication Effect Pyramid

Posted on July 1, 2008 by Drypen | 0 Comments

It is a difficult task to translate a sales goal into a communication objective. However, if the brand objective is to raise sales by X% the promotion manager will ultimately…

Advertising exposure model

Posted on June 29, 2008 by Drypen | 0 Comments

This represents another model of the advertising and persuasion process wherein the various processes that can occur after consumers are exposed to an advertisement.

Big FMCG sales come in small packages

HAJMOLA – The brand and it's Branding Strategies

MARUTI 800 – The legacy Brand

FAIR & LOVELY The Brand from HUL