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Scheduling Strategies for Advertising Campaigns

Posted on June 27, 2008 by Drypen | 0 Comments

Burst Campaigns: Often associated with the awareness objective, the burst campaign compacts media activities into a series of relatively short time frames, with relatively long periods of absence from media…

Steps to Media Planning

Posted on June 26, 2008 by Drypen | 0 Comments

Every media plan begins with target audience. The target audience can be classified in terms of age, sex, income, education, occupation and other variables. The audience can also be classified…

The Growing Economies (China)

Posted on June 25, 2008 by Drypen | 0 Comments

China No other economy has grown as much as China in the last 30 years. GDP:$3.25 trillion

The Media Brief SBI – State Bank of India

Posted on June 22, 2008 by Drypen | 0 Comments

Their media brief was to basically cover these 3 points – To develop a composite media plan using all available forms of media so as to ensure that the key…

Porter's Diamond Theory

Posted on June 22, 2008 by Drypen | 0 Comments

Porter’s Diamond Theory ( The Diamond – Four Determinants of National Competitive Advantage) Four attributes of a nation comprise Porter’s Diamond of national advantage. They are: Factor conditions Demand conditions…

The Growing Economies (Russia)

Posted on June 21, 2008 by Drypen | 0 Comments

Russia American brands are thriving in the new Russia. GDP:$1.286 trillion

The Growing Economies ( India )

Posted on June 20, 2008 by Drypen | 0 Comments

India’s growing middle class is a strong market for consumer electronics and other goods. GDP:$1 trillion

Agency Structure of Advertising Agency

Posted on June 16, 2008 by Drypen | 1 Comment

Broadly there are 6 departments in any advertising agency Account Servicing Account Planning Media

Brand Pyramid The Branding Concept

Posted on June 16, 2008 by Drypen | 0 Comments

At the top of the pyramid is the brand that exists at the top of the customer’s mind. This is the happy and the most desired condition that any marketer…

Kingfisher Airlines Marketing HR Financial Strategies

Posted on June 13, 2008 by Drypen | 0 Comments

Kingfisher airlines launched its domestic air service operations in May 2005.KFA was promoted by UB group and offered a single class- “Kingfisher Class”. KFA successfully leverage the youthful and vibrant…

Big FMCG sales come in small packages

HAJMOLA – The brand and it's Branding Strategies

MARUTI 800 – The legacy Brand

FAIR & LOVELY The Brand from HUL